TheClithetoe: Thursday, July 29th, 2010 No.
imes news and views from the Centre of the Kingdom
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SAM PUTS STAMP ON
OLYMPICS page 48
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POOLS APART: A pool in the Cote d’Azur and a muddy puddle at Gisbu^ : by Julie Magee \ ; GISBURN is about to be
campaign by Renault. - The premier French motor-., ing giant visited the Ribble Val ley village earlier this month to • film its advert to launch a new multi-platform campaign for. the Renault Megane. Linking Gisburn’s apparent
■ ■ ■ . - . . l i . 1 .V... ■
the advert shows the sun shin- ing on a caf6 scene in Menton ■ alongside a photograph of drab
i catapulted, from obscurity . . „ . thanks to a hew:advertising, ".focalpoin^^ . V ■
I t a d d s tn
if back street in Gisbum, in which,, a large blue wheelie bin is the i
It adds that there are 23 pools
in Menton compared to one pond of muddy water.on Gis-- burn Auction Mart car park! Renault filmed its advert for the Megane in Gisburn from
July 13th to 18th. i Giles Bridge, chairman of.
■ lack of “joie de vivre”, which translates to “the joy of living”i to the fact it has no Renault . Megane cars, the tongue-in- cheek advert’compares, the
1 village to Menton in the Cote d’Azur, which by comparison
1. has 21 Renault Meganes., ^ The adverts, which have fea tured on television and in the ' national press this week, read
: “can a car change a town?” ' '• And with a link to website
vthemeganeexperiment.com.
Gisburn Festival Hall Commit tee, explained: “They said they wanted to bring some ‘joie de vivre’ to Gisburn as no-one in the village owns a Renault Me-,
- gane.” - He added that Renault
had first visited the village 10 .
. months ago when they: were looking at 10 villages across the. country as possible locations for the new campaign. • v“The idea is that they want
to build up the notion that Gis-; burn does not have a lot of life,'
!then after Renault have been there for four or five days, it will be full ofjoiede vivre.” ' ' During the five days of film-
. ingi the advertising team took .. overithe.White Bull pub at ,-
• Gisburri: and turned it into a' • French-style bar one night. .■ They served free Continental;;
- beer, which the advertising gu rus humorously claimed origi nated from Menton, to provide,
merriment for more than 100 villagers.
• They also allowed yillagers to . test drive the'new Renault Me-
‘ gane at Gisbum Auction Mart.- ■'At the end of Aiming, they then organised a free fete with rides such as a helter skelter and carousel and this was en joyed by more than 300 villag-_
ers. As an added bonus, Renault
has also donated £5,000 to the V village with £500 going to the
FOOD FOR THOUGHT: Menton’s cafe culture and Gisburn’s “cheap spuds” • 6,
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