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14 Clitheroe Advertiser & Times, September 24th, 1990
A bold outlook can help beat cancer
I ADVERTISING FEATURE |
MEMBERS of families which have experienced th e dread of discovering b re a s t cancer have a d u ty - if th e y can face up to i t - to warn and educate others. They must also present a cheer ful, confident and encouraging face to the world. P rompt d etec tio n , to cut the fear, suffering
swift action and lots of support, both medical and personal, can help women beat breast can cer - but there are huge b ar r iers of ignorance, misinformation and fear to overcomel The Imperial Cancer
Research Fund's "Think Pink" campaign s ta r ts soon - be sure to support it by helping to swell the funds and playing a part in eventual victoryl Public awareness and
education, public fund raising and public decla rations of hope are three key features of the battle
STEELE SION
Solicitors Are
p le a s e d to su p p o r t
Imperial Cancer
Research
Castlegate, Clitheroe
Telephone:
427431 or 444321
For all your Printing and
Stationery
and loss of life which can be caused by breast can
cer. The disease is almost
at epidemic proportions, and however often i t is repeated, the s ta t is t ic about one woman in 12 contracting this scourge of modern times is still nearly unbelievable. Teaching girls and
women the importance of regular self-examination
and the correct way of doing it is a very impor ta n t pro jec t for the Imper ial Cancer Research Fund. But, of course, i t is
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Imperial Cancer
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the Imperial Cancer
Research Fund
21 C h u r c h ' S tr e e t ,
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IMPERIAL CANCER
RESEARCH FUND
Research
keen to raise money as well, so th a t it can keep its scientists in the fore front of medical progress. The fund is the largest
single contributor to can cer research in Britain, and is dedicated to the understanding, preven tion, treatment and cure of all its forms. The "Think Pink" cam
paign, supported by TV presenter Jenny Powell, is specifically highlight
ing breast cancer. But although it spends
£5m. annually on breast cancer research, the fund ac tiv e ly f ig h ts many other forms of malignan-
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A large proportion, with b re a s t cancer near the
to p -o f th e lis t, are already in many cases curable, th an k s to the millions of pounds and • dedicated efforts expend-;
ed. Several well known
show business and stage personalities have died of breast cancer in recent times, and the attendant publicity has masked the fact th a t numerous oth ers have been saved by prom p t diagnosis and treatment and, many say, the correct psychological "I'll beat it!" determina
tion. The same applies in
every community. If a death occurs, the fact is clearly noted, b u t the survivors are less noticed, often because they have preserved their privacy. And the decision to do th a t
is sometimes
because cancer s t i l l evokes feelings of fear
TV PRESENTER Jenny Powell nnd her mum, Myra Pow ell, who has been successfully treated for breast cancer, show their support for the Imperial Cancer Research "Think Pink" campaign.
among many people. Be confident. Learn how Knowledge is g re a t to self-examine, move
power where cancer is immediately if there is concerned, both for the any cause for co n c e rn - individual and the vast and "Think Pink to help scientific machine seek- with fund raising for all ing a cure. So be positive, you're worth!
How you can help the ‘Think P i n k ’ campaign
THERE are two main ways to help the fund-raising "Think Pink" campaign and many people may want to get involved. And, .of-course, people can donate
directly as well. I t is very fitting to do. so in memory of someone — evenimore so in .
recognition'of the many, tim^perkoiial; courage and medical skill beat the dis-
easel Pink ribbons are available to sell
among family, friends, a t work, in churches pubs and clubs, anywhere. And Imperial Cancer Research Fund
experts have prepared a special pack with numerous suggestions for fund-rais
KAINE
ing events of all kinds. TV presenter Jenny Powell has her
own special reason for supporting the "Think Pink" campaign. Jenny's mum, ■Myra, has suffered from breast cancer. "My -mum was one of the lucky ones.
After undergoing a mastectomy a few years a^o, mum is as fit as a fiddle. I urge people to get involved in 'Think Pink' and help Imperial Cancer carry out more research into breast cancer," she said. ® To find out how you can help the
"Think Pink" campaign, call the Imperi al Cancer Research Fund on 0113 231
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Im p e ria l C a n ce r- Research Fund
Breast cancer facts
One in 12 women in the UK will'develop* the disease at some time in their lives. •' -
9 There are nearly 32,500 new cases every .year
in.the UK and about 14,450 deaths. r
O Breast cancer is the most common Cancer iff women. J
e Half of the 32,500 women who develop bmast cancer each year are cured and many other women lead riormal
' v- l f - - I
lives with the disease under control.. • T h e
Imperial Cancer Research Fund.u j«Mgnised. as
a major driving force in the battle,against breast cancer. As one of the world’s leading cancer research organisations, ' Imperial Cancer conducts over,one-third or all UKcpcer
'• rGSCATCh* ' . •
research. Imperial Cancer currently spends around £5 million a : • •* w - n» * ■
year on its breast cancer research and treatment pro gramme and across the UK there are around 30ICRF lab oratory and clinical groups specialising in breast cancer
. • Imperial Cancer scientists proved that 1,000 extra "■■•■* of surgery. • •■-*■*■■;*•'**
lives could be saved each year if women with early breast cancer were given drug or hormone treatment at the time
• The majority of women with breast cancer can now ! ' ’ ' * f ‘ ■
avoid mastectomy after Imperial Cancer doctors proved that removing just the lump plus radiotherapy could be as
effective. ■ • Imperial Cancer was one of the first organisations to f
set up clinics at which women with a family history of breast cancer could be counselled and then monitored if found to be at high risk of developing the disease... •
Cancer Screening Service: launched the "world’s largest ; study of hormone replacement therapy) and women’s- health.' The “Million Women Survey” takes place over the next five years and should answer key questions on HRT.
Imperial Cancer has, along with the National Breast and breast cancer.
can also affect men. Every year about 220 new cases of male breast cancer occur in the UK.;
• • Although breast cancer is most common in yeomen, it v v hi,-
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