David switches over to a prime town centre spot


EVERYONE in the area will wish to com­ pliment local business­ man Mr David Jonathan Parker on his major expansion into Clitheroe's central area. His firm, D.J.P. Domes­


tics, sells and repairs just about any household elec­ trical appliance, and has been built up on keen pric­ ing, remarkably high ser­ vice s ta n d a rd s and well informed advice.


This week D.J.P. Domes­


tics moved into the former a rcade in King Lane, Clitheroe, after major refur­ bishment which itself has helped improve the lane's attractiveness. The smart and c are fully laid ou t premises give three times the display, sales and work­ shop space than the previ­ ous ones by the level cross­ ing in F ran k l in S tre e t , Clitheroe.


The move also makes Mr


Parker’s family even bigger stakeholders in Clitheroe centre than before, with a quartet linked by marriage serving the public in four different ways. A few yards down the road is the garage


Q An advertising feature by Tim Procter


of R. F. P a rk e r Body Repair Specialists, started and still operated by Mr Parker's father, Bob. And up the road, in King Street, is Seasons, a fashion store run by Mr Parker's mother,


Jean. The business founded by


her late father, A. E. Harg­ reaves radios and cycles, is a little further away in Moor Lane, and the proprietor is Mrs Parker's brother - and Mr David Parker's uncle - John. "I suppose i t is ra th e r


unusual to have four differ­ ent members of one family in four dif ferent lines of business so near each other in one town centre," says Mr David Parker. "I hardly need say I have


had a lot of su p p o r t and encouragement all round from the family. I'm espe­ cially grateful to my father, who has personally done a lot of the work needed to renovate the new shop.” Mr P a rk e r o r ig in a lly


worked for family friend Noel King in F ran k l in Street. After gaining more


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experience with Hotpoint, he took over King's some five years ago. He re-named i t D JP Domestics and the firm's


vans are often seen on deliv­ ery or repair missions all over the Ribble Valley and beyond. "Being competitive on


price is obviously a vita l feature of any business - we can match and sometimes undercut the big national firms, whatever claims their advertisements make," says Mr Parker. "We deliver and fit most


appliances free and offer a repair service with no call­ ou t charge, which we are able to do by keeping our own costs down and having a good supply of the right spare parts available." Mr Parker, his second-in


-command Michael Wooff and engineer Philip Gill have worked on every con­ ceivable appliance from just about every maker there is and so can approach any problem with confidence. The team is completed by Maurice Walmsley, who runs the delivery van. The King Lane premises


have a big and well- equipped workshop for major repairs which cannot


be done in cu stome rs' homes. I t will also help expand


the number of renovated and "new b u t blemished" appliance s which can be handled and sold by the team - another example of its keen approach to giving customers an exceptionally good deal. The move emphasises the


success of D.J.P. Domestics a t a time when household­ ers are more selective than ever about what they buy - not just on price and quali­ ty but in colour and style as well. A brief glance a t the window display will show th at the firm is right up to date with the latest trends. But if you are traditional in outlook, there is still plenty to see - there's even a cop­ per kettle which is in fact electric and a toaster in the shape of a circular pre-war rad io se tl Have a look round inside and out, com­ pare prices, and you will see how young Mr Parker is so c ap ab ly keeping up th e family tradition of business service to the local commu­


nity!


OWNER David Parker (above and left) heads a team at D.J.P. which is eager to please. Mr Parker explains that the team works hard to keep ahead of prod­ uct knowledge, given the wide range of items on sale, many with different mod­ els and choice of colours. "Everyone is keen to make a sale. But it is not sensible, as well as being wrong, to try to get customers to spend top money if they do not need to," says Mr Parker.


..1 «>


ALAN WRIGHT J O I N E R <


3 >auicC orv tfi& ofienvup n e i o t s / i o f t .


S o e n t f ' f iu c c e s& s t / i v /u h a u z .


All a sp e c ts o f Jo in e ry w o rk and P ro p e r ty Renovations undertaken.


Ail uPVC products supplied and fitted.


143 Henthorn Road, Clitheroe.


Telephone: (01200) 426385 1 (140498/2/3)


Team is keen to offer the soundest advice to growing band of buyers


EXCELLENT advice, unaffected by cash con­ siderations, is a key feature of success for


D.J.P. Domestics. I ts team works hard to


k e ep a h e a d of p ro d u c t k n ow led g e , g iv en th e wide ran g e of i tem s on sale, many with different m o d e ls a n d ch o ic e of colours. Everything from wash­


ers, tum b le d ry e rs and o th e r large ap p lian c e s


down th ro u g h va cuum s and microwaves to hand items like hair rollers and cookery whisks is available a t D.J.P. Domestics. There is also a vast ran-


nge of small items, includ­ ing spares for vacuums and similar appliances. Anything no t in stock


can quickly be obtained, often within a few hours. Mr Parker is committed


to consolidating his firm's reputation for square deal­ ing allround.


"Everyone is keen to


make a sale. But it is not sensible, as well as being wrong, to t ry to get cus­ tomers to spend top money if th ey do n o t need to," says Mr Parker. The Dyson vacuum is a


classic example of a new and revolutionary product needing a certain amount of explanation to the pub­ lic.


"There are eight models


and numerous combina­ tions of colours and acces­


Kevin Ainsworth •fcea.tu'ies


Are pleased to be a supplier to David and wish him all the' best for the future.


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Tel: Blackburn (01254) 681436 Fax:(01254) 697355


Congratulations to DJP Domestics from...


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Electrical Contractor ■ Y O t s k in ^


‘Tfsav.id Lots


of} success on the opening


of his new p r e m i s e s


3 Linden Drive, Clitheroe


Tel: 01200 427198


s ^ a l io n a t In a p a c tio n C o v c il lo o r E l tc t t lc a l Installation Contracting


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Painters & Decorators 01200 424829


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Wish David Parker every success with his new premises


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“And hope some of it rubs off!”


P. Domestic i c A p p l i a n c e S p e c A. ..IL...L...? 7


1 -3 The Arcade, King Lane, Clitheroe. Telephone: 01200 443340 Mobile: 0973 358776 r


, I"


sories - we stock and ser­ vice them all and people are pleasantly surprised a t our prices." Says Mr Park ere "We


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