S C lit liv ro e A d ve r tise r it Times, September 13th, 1990 ADVERTISING FEATURE Stunning features of Ford’s new range
THE Ford Escort has hcen Britain’s top selling car for the past eight years! And the re-designed models together with their Orion stable- mates represent the most complete new range ever introduced by a Euro pean manufacturer.
Some 2,500 engineers working in
both Britain and Germany have come up with vehicles offering many fea tures never before seen in this class o f car. Now Ford is confident that its £1 billion development programme will strengthen its position at the head o f the “ small family" sector of the market.
For instance, it is offering power
steering and electronic anti-locking brake c on tro l among numerous options. The Escort comes as a three or five
door hatchback, a five door estate car designed from scratch rather than as a variant, and a two door “ Cabrio
let” . There is also a smart delivery van.
The Orion is available in four dif
ferent versions, with a much wider choice o f equipment and appointment than before. There are six engines, with more front and rear shoulder room and more rear legroom than previously. Orions have found a valu able place among motorists wanting the added status o f a slightly larger car than the Escort, with the extra security o f a separate luggage com partment.
The ove ral l shapes o f the new
range keep the previous models in memory, but have smoother con tours, more Hush glass, lower waist line, and enlarged glass areas. .Mov ing the wheels further apart both lengthways and widthways has secured a wider, more secure stance on the road. There is more space, less wind
noise, better visibility, and taller doors. And there are numerous thoughtful touches, in and out, which dispel at a glance any thoughts o f the Escort Popular being just a basic vehicle.
For instance, it has limousine type
doors, flushbonded front and rear screens, variable ration rack and pin
steering, a floodlit instrument clus ter, height adjustable front belts, threc-spceed heater blowers, remote control door mirrors, car alarm, numerous stowage bins and shelves, reclining front seats, coathooks and many other features.
Naturally, details differ depending
on model, but overall there are some •10 new features for the cars. It need hardly be said that various engine, configurations are offered, all with the most modern technology and giv ing exceptional economy. Some o f the new items included
cither as standard or available as o p t ion s on the v a r iou s models
include: • Power steering.
O Electronic braking control. 0 Air conditioning. • Heated washer jets. • Dedicated in-car audio system
with CD option. 0 In te g ra l ly moulded, non-sag
upholstery. • Seat belt height adjustment. • Driv er’s scat height and t i lt
adjustment. • Map reading lamps. • Flush headlamps. • Full length centre console. • Headlamp levelling. • Remote tailgate release. 0 New suspension features to
improve ride and handling ease. There are many more, representing
meticulous research hy Ford amongst car. drivers and passengers from all across the market.
Skipper spectacular! PHOTOGRAPHY IAN LUDLOW StffPEr Family O f The Year Photographers (0282)865430
ANDREW BARDEN Managing Director
Tel: (0706) 853013 Fax: (0706)853867
S i f t e d !*2)e6i<yn6-
SPECIALISTS IN:
Vinyl Graphics, Logos & Loitering S c d .
A SPECTACULAR launch for Ford’s new Escort and Orion range has been arranged for Towneley Holmes on Monday evening by Ford main dealers Skipper of Burnley.
Why don’t you join the thou
sands of people likely to go along? Tilings get under way about 7.30 p.m. anti there’s lots of car [lark
ing space and plenty to see! Apart from the new vehicles them-,
selves, a main attraction will be what is probably the best laser show ever seen in the North West, and it’s free. The beams will focus in breathtaking
fashion with a myriad of colours on the sky and will also play a part in the pre sentation of the cars.
Skipper o f Burnley is spending
£20,00(1 on promoting the Escort anil Orion, already has some orders and is part of such a big group that managers are confident of being able to fulfill the expected heavy demand. lint the Towneley show is also to
remind people o f all the facilities offered by this long standing pillar of the area’s motor world. Very many local families and firms have dealt with it over the years and with business more competitive than ever before. Skipper staff are keen to talk over any deal. “We will not be beaten on either
price or service and offer total cus tomer care" is their philosophy, and you can test it for yourself by getting in touch. There are generous trade-in allowances for your old vehicle against
SKI I’ I’ ER o f Burnley is one o f few such companies to have a marketing manager, Mr Mike Jones, a graduate entrant to the ranks o f parent company KTZ. New car sales manager Mr John Greenall is looking forward to many enquiries for the new range and also involved are used car sales manager Mr I’eter Arkwright and commerical sales manager Mr Ian Llewellyn. Photos: Anthony Braithwaite.
either new or used stock, and the dis count offered on straight purchases will amaze you!
The complete range of Ford cars,
estates and light commercial vehicles will be on display in a large marquee. Miss Burnley will provide glamour for
the occasion, there are refreshments including a barbecue, and various stalls and displays to help make up an interesting evening. Towneley has acres of car parking
space available, and there will be a team of stewards to help avoid confu
sion or delay to drivers.
UNIT 2. VICTORIA MILLS. BRADFORD ROAD. BATLEY, WEST YORKSHIRE 'WF17 8LN
M K.C.
OBILITY SERVICES 0 9 2 4 4 4 2 3 8 6
THE COMPLETE CAR & VAN CONVERSION SPECIALISTS
Hand Controls ( Ilckkc r ) , Steering Knobs. Handbrake Releases. Gear Ijcvcr Adaptions, Hand Clutches, Electric Clutches. Pedal Modification etc, etc...
'9' Way Remote Controls, M u lt i Switches, Joystick Switching, etc. etc...
Electronic Gear Selection, Electronic Handbrakes, etc, etc...
Special Scats, Extended Scat Slides. Seat to Sill slides. Klip Scats, etc. etc...
Rotating Seats. Electric Scat Slides. Electric Scat Raising, Wedge Cushions.
Scooter Rainps, Platform Lifts, Wheelchair Clarnps. Racks, etc. etc...
Wheelchair Holsts. Telescopic Ramps,
POWER ASSISTED STEERING Mobile Jitt inf) facilities o f the nhotie prrxlucts
FOR DETAILS RING DAVID KNIGHTS OR KEITH CROSSLAND C r e a t in g In d e p e n d e n c e f o r th e D is a b le d
& GREEN PLAN WE’RE CELEBRATING IN STYLE WITH AUREAL SPECTACULAR TO LAUNCH THE FABULOUS NEW ESCORT & ORION 4 £ ;\\
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FIXED PRICE SERVICING & MAINTENANCE CONTRACTS
Servicing, Maintenance and TjNA Repairs Brakes and Clutches y f j
Tyres, Replacement and Repairs
Exhausts Batteries Replacement Vehicle
Inflation Proof'Fixed Monthly Payments Peace of Mind Motoring
Breakdown Vehicle Recovery European Cover
BOUNCING CASTLE FORTH CHIOS!
A L L P R O C E E D S G O T O B U R N L E Y MEET
§|BURNLEY MISS
O / t Gail Eastwood
OPENING TIMES SALES: Mon-Fri 9am-8pm \
Sal 9am-5pm Sun 11 am-5pm
SERVICE & PARTS: Mon-Fri _ 7.45am-6.!5pm Sal 8.30am-4pm
4 days in Paris - with tickets to the world's most
prestigious horse race. The Prlx de fare de triumphe. StipP*r EASTERNAVENUE.BURNLEY 599! /MUTABILITY 4CC«.SG'C^^ ’<>\V\ M'flypA ) • y § ' FAMILY OF THE MONTH AWARD! MARQUEES k k H O S P I C E !
Skipper of Burnley for entrusting them with the total organisation and production of the New Ford Escort & Orion Launch
Opus Amplification Special Projects Division wish to thank □pus
Sound System Lighting System Laser Show
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Launch Sequence Production
and the team with the know how and experience to ensum spectacular results whether your budget is limitless or limited!
35-37 Parker Lane, Burnley, Lancashire, England BB1 1 2BL. Tel: 0282 20795 Fax: 0282 52525
OPUS AMPLIFICATION
Clitheroe 22324 (Editorial), 22323 (Advertising). Burnley 22331 (Classified)
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