Product News
Herald: Looking back to keep ahead
David Martin, National Sales Manager for Herald, looks back on a successful year for the quality disposables manufacturer and supplier and considers what’s next…
Against a backdrop of monetary fluctuation and commercial uncertainty, not to mention three prime ministers and the passing of a monarch, Herald had its own significant year in 2022.
Last year, we opened a second office in Newcastle, giving our Northern staff a base to work from and a space to come together to share ideas and stay connected. It was a true milestone achievement, positioning us as a national concern and force to be reckoned with across the UK.
We followed that with an official launch to the Scottish market, pledging our commitment, north of the border, and bringing on board a dedicated sales manager whose job it is to focus on Herald’s business in Scotland. This major appointment was matched by the recruitment of our first bespoke packaging manager; a nod to the capacity for growth that there is in this market as many customers look for ways to further promote their brands.
We also strengthened our position as a supplier that offers breadth of choice
46 January 2023
www.venue-insight.com
by expanding our storage facilities to accommodate the expanding product range. Having seen turnover double in recent years, we’ve made it a priority to manage this growth and build on it by continuing to identify where the value lies for our customers. We’ve consistently reviewed our product offering, adding to the supply chain, as necessary, to provide our customers with the best and msot varied disposable solutions.
So what’s next?
Given the rising costs that many in the catering and events industries are trying best to manage, we are prioritising providing options that allow our customers to keep their costs down. We’ve seen our eco-friendly lines flourish as companies continue to place a value on sustainability and we will continue to promote our greener products to encourage the change we all want to see.
It will be a tough market moving forward as the cost of living crisis
For further information on Herald and its products, log on to
www.heraldplastic.com or call 0208 507 7900 to order a copy of the catalogue.
continues to impact. For our part, we’ll keep up the level of service and strive to continue to compete on price and choice; making every effort to stay ahead and keep it fresh. No business or custom is taken for granted and our prime focus will be to deliver affordable and sustainable quality produce, with a delivery service our customers can depend on during the potentially uncertain times that lie ahead.
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