Expert Insight
THE RISE OF DANCE MUSIC A huge year of dance in 2022 brought dance now to officially the second most popular genre in the UK. More than a quarter of the hits that have made the Official Singles Chart Top 10 in 2022 were dance songs. The revival of summer festivals for the first time in three years due to the pandemic, we’ve seen a thirst for dance music. The year welcomed three-years of newly turned 18 year olds, eager to hit the festival and nightclub scene.
TICKETED EVENTS At NDML, we asked Sacha Lord, the Night Time Economy Advisor for Greater Manchester and Co-creator of The Warehouse Project, did he believe there is an increase in ticketed events at nightclubs?
“I think we are definitely seeing a pattern emerging now. People are looking more about where they are spending their money. It’s more about the big moment. I do think the days of the chains on the high street are going to have to evolve very, very quickly.”
LIVE IMPLEMENTATION OF TECHNOLOGY As overall costs for nightclubs rise, implementing technology could save operators money on staffing and ticketing. Entry, exits and re-entry can remain consistent before, during and after the event.
Perfect for large events, virtual reality screens where an international DJ is teleported to the club, playing hit shows from another city, potentially another country, is ideal entertainment for the viewing public.
SPIKING AWARENESS At NDML, we’ve written extensively on the effect the drink spiking inquiry had upon the nightclub sector. We hope people are made more vigilant; we have created posters for nightclubs to highlight to the public that they are spike-aware. We envisage 2023 as a time where spiking and our longstanding anti-spiking measures are addressed and acknowledged.
HARD KOMBUCHA Similar to last year’s hard seltzer craze, hard kombucha is vegan friendly and is designed to be drank anywhere, at parties, at clubs. A typically Californian version of cocktail-in-a-can, kombucha has less sugars therefore less of an effect on your gut, and is gluten-free. Popular to high street stores, we expect our local nightclubs to soon be stocking up on the kombucha craze.
SAVE MONEY ON INSURANCE With energy bills and daily costs piling up due to inflation, many venue operators are looking at where they can get a cheaper, better insurance deal. NDML are best placed to navigate the hard market and get you the best deal for your nightclub.
0344 488 9205
NDML.co.uk
www.venue-insight.com
January 2023
15
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