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Expert Insight


DISCOVERING HOW TO CREATE UNIQUE FOOD EXPERIENCES AT RATIONAL TREND TALK


Ninth edition of Rational’s webinar series looked at how to generate new business ideas.


The foodservice market is changing faster and faster. What is trendy today can be outdated tomorrow. But where do the new ideas come from? Who are the drivers in the market? And how do they know what is popular and what is not?


Rational’s Trend Talk webinar series in September saw its ninth edition. Trend Talks bring together a range of industry experts to discuss current issues facing the industry. The topic of the latest Trend Talk was “Visionaries of the Foodservice Industry” and focussed on the importance understanding the customer's needs and generate new business ideas as a result.


The guests gave insights into their work and included; Kristian Tazbazian, Co-Founder and COO of


30 September 2022 www.venue-insight.com


Gastronomous. Gastronomous, is passionate about creating the “kitchen of the future” using automation, artificial intelligence, along with integrated software and hardware solutions. They are passionate about creating unique systems, which address the inefficiencies associated of cooking processes, supply chain management, and waste disposal.


Shawn P. Walchef, Chief Visionary Officer of Cali BBQ Media. Shawn is the founder of Cali BBQ Media, podcast host and business coach. Since opening Cali BBQ in 2008, his family-run restaurant and media company in San Diego has generated more than $30 million in sales. As a restaurateur who opened during the Great Recession of 2008, Shawn Walchef learned to use digital tools and big ideas to stay in business.


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