Q&A
For those unable to attend the big matches and events themselves, pubs, sports bars and other hospitality venues are the next best thing. Supporters can get together and watch their favourite team and country all on a big screen., The bigger the screen the better and with the increased adoption of LED technology, there is an opportunity to make a lasting impression on customers, helping to drive loyalty and repeat custom.
Alongside offering a great place to watch the latest sport, AV products, like the BizTV, offer bars and venues the capability to promote any sport shows, events and matches while also promoting customised sales content directly by the bartender, whether new menu items or promotional offers like happy hours.
5
Are there any interesting tech trends you’ve noticed across the hospitality industry that you believe will continue throughout 2022 and beyond? A current trend we have noticed is the shift from the “on-premise” to the “cloud base” solutions in TV systems, PMS and even payroll systems and as a key player in TV manufacturing, Samsung has continued to adapt and shape this trend. Firstly, we begun to offer LYNK Cloud solutions, an all-inclusive integrated platform featuring content management, device
control and even data analytics to help hospitality managers deliver optimised promotions and increased revenue.
Taking this one-step further, we have prepared the smooth transition for all Samsung hospitality TV and systems installed to include LYNK Cloud.
6 7
Which products are popular amongst hospitality owners at present? A popular AV product within the hospitality industry is definitely Hotel TVs and, to provide guests further interactivity and engagement, these can be equipped with Over-the-top (OTT) app functionality such as Netflix or YouTube, which help guests stream their own content anytime.
There is the opportunity to take Chromecast technology which provides streaming functionality with increased IT security level and seamless streaming experience, all delivered by TV system integrators.
How can AV products be used to generate revenue for hospitality business owners? LYNK Cloud is based on the structure of cloud base topology and is a great tool for franchises, individual venues and hotels when it comes to central management sales and marketing revenue stream. Generating central and scheduled
actions, improving loyalty programs, central promotion (with videoclips) can all be played as promotional content in the TV in each room simultaneously.
8
As we continue to become increasingly digitally led, how do you see the future of hospitality adapting to and incorporating wider digital trends? The digital footprint is significant and visible across most hospitality properties, but we’ve noticed there is still the underestimation in the power of delivering content with LED walls which provide the opportunity to build any shape or size of the displaying surface while showing a quality picture, and an extraordinary experience
samsung.com/uk
www.venue-insight.com
September 2022
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