Q&A
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We catch up with Piotr Lipiec, Senior European Hotel Business Development Manager at Samsung to discuss the current UK hospitality sector and the role AV products play.
What excites you most about the UK hospitality sector right now? With lockdown restrictions lifted, the hospitality sector is back open, with occupancy rates rising significantly. This is a result of people starting to travel again, whether for business or leisure resulting in a return to near pre-pandemic levels of business. This is a much needed improvement following a tough couple of years for the sector.
How can AV products be used most effectively in a hospitality space? There are certainly still some ‘blind’ spots in how AV equipment can be used in both promoting and better controlling guest management within hospitality and entertainment. For example, our Samsung Kiosk is used widely in fast-food restaurants for self-ordering but can also be used efficiently to speed up the check in process at hotels, as an example. Large Format Signage displays (LFD), both outdoor and semi-outdoor, can promote offers like food and drink deals in hospitality, and help gain the attention of potential customers to
14 September 2022
www.venue-insight.com
As hospitality venues welcome customers new and old alike back, do you have any tips for businesses, who may be struggling, on how to return to pre-pandemic levels and re-capture customer interest with AV technology? The new reality is that today we have inherited some post-pandemic habits and new ways of working. One of them being, the decline of direct contact or automation when it comes to customer service. For instance, LFD signage displays present a new way of delivering targeted and specific messages created by the venue’s management.
Senior European Hotel Business Development Manager at Samsung,
Discusses AV in Hospitality
step into the hotel or bar to find out more, resulting in increased footfall and ultimately more revenue
To engage with guests and to ultimately increase sales of the local facilities and services provided, digitalisation of promotional or facility materials and sharing them on TV displays, is a way to save costs on promotional materials and is flexible making it simple to update and change promotions.
How important is it for pubs and other hospitality venues to be looking at AV products ahead of key sporting events this year? Since the pandemic, social gatherings and connecting with people in real life is important and pubs, bars and other venues are a key place for these interactions to take place, especially when it comes to sport.
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