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Drinks News


Budweiser Brewing Group transforms draught drinks dispense with revolutionary


precision blending technology New technology delivers multiple dispense options from one base keg liquid, offering a consumer customised drink option, simply and quickly.


The leading global brewer has piloted a revolutionary new dispense system that enables hospitality owners to significantly expand their draught portfolio. The unique solution allows consumers to customise their drink without the cost and complexity of adding new lines and cellar tech. It is a closed and non-permeable system, ensuring that there is no unintentional mixing of ingredients between drinks. This new technology allows consumers to customise their drinks like never before.


Developed by the company’s Global Innovation and Technology Center (GITEC), and built around a patented precision blending system, one keg can now be customised at the point of dispense. Consumers can choose ingredients to add to their beverage which are then added whilst pouring. Consumers can add almost any conceivable liquid ingredient, including natural flavours and botanicals and personalise their drink by simply choosing from the range of options displayed on the tower, the bartender then inputs the selection into the bar side dashboard before the tower dispenses the final pour.


You can learn more and hear from the team behind the innovation here (password BBG):


https://vimeo.com/barfly/pbs


36


October 2022


www.venue-insight.com


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