Drinks News
Meet the Rooster Rojo Master Blender at London Cocktail Week
Amber Beverage UK is proving itself a force to be reckoned with. The company is a headline sponsor of London Cocktail Week (13-23 October) and is running the Little Cocktail Village in Covent Garden – one of four pop-up bars across London. The fast-growing premium tequila brand, Rooster Rojo Tequila, is to be part of the brand hub takeover, and will also be showcasing its new Ahumado expression.
Bartenders are invited to join the party to meet the Master Blender, Alejandro “Alex” Garcia, who is flying to London from Tequila in Mexico; and to enjoy cocktail masterclasses with Ansis Ancovs, Rooster Rojo’s Global Brand Ambassador, who is also flying to London for the occasion.
Alongside Rooster Rojo at the Little Cocktail Village in Covent Garden, arguably the most premium site for the whole event, will be three other brands distributed by Amber Beverage UK (Stoli Vodka, Bumbu Rum & Puerto De Indias Gin).
There will be cocktails, bar take-overs from world-leading bartenders, and tequila masterclasses.
26 October 2022
www.venue-insight.com
Tina Connolly, Senior Brand Manager at Amber Beverage UK, explains: “Rooster Rojo will be making a big impact: London Cocktail Week, now in its 13th year, is one of the most important drinks events for consumers and our takeover of the Little Cocktail Village in Covent Garden offers an exciting opportunity for this fast-growing tequila brand. This event is the perfect occasion to showcase Rooster Rojo as a premium 100% Blue Weber Agave tequila from Mexico.
“I’m excited that this will be the first time most people will have a chance to sample Rooster Rojo Ahumado, which is launching at Bar Convent Berlin. We are especially pleased that people will have a chance to meet the Master Blender and Brand Ambassador.”
Earlier this year, the brand released a global advertising campaign reminding people to SIP DON’T SLAM, thus emphasising the fact that well-made tequilas are designed to be sipped and enjoyed for their fine agave taste.
Tina Connolly added: “As more consumers become aware of Rooster Rojo, now is the right time for even more top bars and restaurants to list the brand. Our eye-catching bar will underline the premium quality of Rooster Rojo Tequila.”
In addition, Amber Beverage Group’s KAH Tequila brand will also be playing a role in London Cocktail Week, ahead of the Mexican festival, Day of the Dead which falls on 1-2 November providing bars with another excuse for enticing tequila cocktails on their menus.
Rooster Rojo Tequilas are distributed by Amber Beverage UK.
For trade sales inquiries:
sales.uk@
amberbev.com
Follow on Instagram @
Rooster.Rojo for details of how to visit Rooster Rojo at London Cocktail Week.
roosterrojo.com
www.amberbev.co.uk
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