Fall-back plan I
f the last few years have taught us anything, it’s that time really does fly. One minute we’re making salads and looking forward to our summer staycation, the next we’re unearthing our thickest jumpers, planning Christmas menus, and stocking up firewood in time for the colder weather ahead.
For most of us, being prepared is never a bad thing, especially when it means putting plans into place and getting ahead. But aren’t we forgetting something?
It can often be tempting to overlook Autumn and think of it as a sort of ‘in between’ season, especially when taking into account the unpredictable weather and frequent temperature fluctuations.
But, for many of us, it is the unique blend of warmer days and cosy nights that makes it even more enjoyable and one of our most beloved seasons.
Such occasions (just as any others throughout the year) are not only something to look forward to for many people but are also an essential part of the Autumnal experience – so it’s important to celebrate them, and even more importantly, make them memorable.
This may mean hosting quiz nights or other themed events to give your customers the chance to socialise during colder, darker evenings, adding to your specials menu to allow customers to enjoy all the rich Autumn flavours, or playing music to create that perfect warm and welcoming space.
According to a survey by the National Trust, around a quarter of British people voted Autumn as their favourite season, raising to 29% for 18–24-year-olds who voted it as their joint favourite season alongside Summer.1
For the sun worshippers among us this may come as a bit of surprise, especially when thinking back to lazy summer days and warm, starlit nights, but it can be easy to forget about Autumn and all it has to offer – especially for your customers.
Think about how your regulars and visitors alike might enjoy cosy evening drinks around a roaring fire, or bonfire displays and toffee apples. How about savouring fresh seasonally inspired dishes and hearty cooking? And, of course, donning their favourite fancy dress outfit ready to take part in spooky Halloween celebrations.
According to research by the British Academy of Sound Therapy, 81% of people agree that listening to music helps to make them feel happy, while 90% said that music helps them to relax.2
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