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An in-house tech team is working with Studio 397, part of Motorsport Games (NASDAQ: MSGM), a leading racing game developer, publisher and esports ecosystem provider, and Formula 1®, to create a new gaming experience leveraging Studio 397’s racing simulation platform rFactor 2 for this groundbreaking concept.
Dmitry Kozko, CEO, Motorsport Games, said: “We’re honoured to work with Kindred Concepts and Formula 1 to help successfully launch this cutting-edge gaming experience. Motorsport Games prides itself on the authenticity and realism brought to each of our games and the simulators at this venue will be no different. We look forward to each guest getting a true to life feel of driving a Formula 1 car in these state-of-the-art simulators in this unique setting.”
For the site at One New Change, up to sixty bespoke, cutting-edge motion racing simulators are being designed by a leading simulator design company, in collaboration with F1®. Guests will choose from a variety of racing modes to compete against each other individually, in team-based groups or as part of all-venue racing
formats, with different car modes for all ages and abilities making it competitive and exciting for all who race, regardless of skill. The venue will also provide enhanced experiences on Grands Prix weekends.
Marcus Geddes, Managing Director – Central London at Landsec, said: “The growing popularity of leisure across our retail destinations is driven by unique, one-of-a-kind experiences that can’t be had anywhere else – and this world-first with Formula 1 goes above and beyond. The scale of this exciting new concept is a valuable addition to the City and its surrounding communities, and will provide guests at One New Change with an unforgettable day or night out.”
Kindred Concepts aims to roll out at pace from launch, with a mixture of owned and operated venues, joint ventures, and franchise partnerships. Target locations include the UK, the US, key western European Cities, the Middle East and Asia.
The new concept will be operated by Kindred Concepts, a new venture formed of a senior team that comprises
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many of Breeden’s long-term business partners, including Diane Jervis, Chief Development Officer.
Further information about the launch of the concept at One New Change will be revealed later this year.
www.formula1.com
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