Drinks News
Rooster Rojo Tequila launches new global campaign —
SIP DON’T SLAM
Amber Beverage Group, the fast-growing global beverage group, is launching a bold and exciting advertising campaign for its brand, Rooster Rojo Tequila. The campaign theme, SIP DON’T SLAM, shows how these premium Tequilas should be sipped and savoured not slammed.
The brand owners believe the message will help to alter perceptions about the way this premium Mexican spirit is enjoyed. The campaign, which comprises film footage, social media content and print ads, was shot in urban Los Angeles. It will be rolled out from Spring 2022.
Mantas Zlatkus, Global Portfolio Director in charge of innovations worldwide for Amber Beverage Group, said: “Consumers are becoming knowledgeable about the superior properties of Tequila when made as it should be, with 100% Agave. Our innovative and edgy new campaign is a milestone in the evolution of the brand’s history. It will appear across the world, supporting Rooster Rojo in all our major markets.”
The multi-award-winning Rooster Rojo range includes four variants: Blanco, Reposado, Añejo, and Smoked Pineapple Tequila – the latter only recently released and a world first, delivering a truly innovative flavour
10 March 2022
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profile. All are 38% ABV and deliver on taste which is why they are being embraced by bartenders.
The brand’s logo, the proud rooster, is a symbol of Mexico, emphasising the provenance of this collection. Using only 100% Blue Weber Agave, Rooster Rojo Tequila is produced at
the very base of the Volćan de Tequila, a UNESCO protected area in Mexico. Carefully crafted by the Fabrica de Tequilas Finos Master Distiller and blended with water that is filtered through Mexican silver. Rooster Rojo is the first Tequila to use this technique, resulting in an authentic, beautifully crafted range of spirits.
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