Expert Insight
create an atmosphere which is both enjoyable and memorable.
According to 2019 research by Zendesk, 84% of consumers said that customer service was one of the key factors people considered when spending with a company.1
, while a
2018 study by PwC found that 75% of consumers said that they preferred human interaction and a genuine feel over an automated, technological approach.2
Often, the right environment can be just as important as the services or products it offers. Playing seasonal music can help to make businesses feel more relatable and appealing and could even encourage your customers to stay longer and spend more as a result - and it doesn’t just have to be the same handful of songs either!
Using a mix of music that even includes some non-Christmas tracks and a variety of genres and styles could help to give your business a modern, fresh and unique feel and help to make it stand out.
Perhaps you want your customers to enjoy some soothing, seasonal sounds as they relax during long winter nights. Maybe you want to create the upbeat, party feeling on the weekends with some fresh Christmas hits alongside the latest releases. Whatever the occasion, the right music can help to set the tone and help to enhance the overall experience for your customers.
When it comes to your staff, listening to music at work could help boost morale and create a more upbeat and engaging environment. It could provide an added burst of energy throughout the day and could help to keep staff motivated, especially during long hours and repetitive tasks.
Playing a range of music that your staff enjoy, particularly during set up and
clean down times, could help to make them feel more valued and involved. It could help to ease them into their day, create a more collaborative environment and could help to boost team morale by creating a more positive and collaborative space.
So, whether it’s the carols, the classics or something more contemporary, tune into Christmas and discover your mojo this festive period!
1. The Zendesk Customer Experience Trends Report 2019 2.
www.pwc.com/us/en/zz-test/assets/pwc-consumer- intelligence-series-customer-experience.pdf
pplprs.co.uk/
tune-into-christmas/ 0800 0868 798
www.venue-insight.com November 2021 15
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