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Feature Gamification In Practice


Behavioural Gamification is the process whereby game mechanics are incorporated into everyday activities to motivate behaviour change. While gamification for climate change is a nascent research space, studies1


indicate that it can impact


cognitive and behavioural engagement, while providing enjoyable experiences. The human behavioural data linked with Internet of Things (IoT) gamification apps in particular can inform Internet of Behaviour (IoB), enabling users to make better decisions. IoB, in simple terms, is an amalgamation of technology, data analytics and behavioural science.


From Tech To People: A Harmonious Partnership


Let’s not forget that tech alone isn’t the silver bullet. While technological solutions are undeniably valuable, they are most effective when complemented by a human-centric approach. In this regard, behavioural science takes centre stage. Insights gleaned from harmonic data can be leveraged to encourage people to adopt energy-efficient behaviours, such as turning off power-hungry appliances when they’re not needed. Incentives can be introduced throughout the supply chain using gamification mechanisms, creating a network of conscious energy users empowered by real-time savings insights.


Behaviour will change when we are able to present actionable insights to the very people that can affect change, and then deliver instant gratification for their actions. Only then can we achieve momentum towards net zero goals.


In a nutshell, predictive maintenance isn’t just about keeping the lights on; it’s about orchestrating a symphony of cost- efficiency and sustainability. It’s about proactively managing our equipment, backed by data, and driven by the choices we make. We can blend technology with human behaviour, fostering a sustainable future where proactive measures driven by data and conscious choices lead to enhanced efficiency and reliability across the board.


1: https://iopscience.iop.org/article/10.1088/1748-9326/abec05#erlabec05s1


For example, giving people easy-to-read insights on an app with simple suggestions (i.e. ‘turn off the lights between 10 pm - 4 am as no one is in the building & it will save you £X’ and you’ll be rewarded X) making it as easy as possible for employees and the supply chain to behave in a way that’s more favourable to the planet.


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