DE S IGN CENTRE
16th-century mansion unoccupied for decades, into an extraordinary temporary space. Standout elements included plain fabrics cascading down the staircase, rugs displayed on the walls like artwork and a Berber tent. The immersive experience allowed visitors to engage more deeply with the latest Déserts collection. “When products are displayed on sample boards, it can be difficult to grasp their true scale and impact,”
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“THE GOAL WAS, FIRST AND FOREMOST, TO CREATE A SENSE OF WONDER – TO INSPIRE DREAMS”
says Pierre Frey, grandson of the company’s founder. “We wanted to create something different. The goal was, first and foremost, to create a sense of wonder – to inspire dreams, again and always.” Showrooms at Design Centre, Chelsea Harbour
also encourage visitors to experience the subtleties and variations of texture, material and colour firsthand. In The Rug Company a display of
the handcrafted
Alpine collection offers the perfect blend of cosy comfort and natural elegance. Inspired by rugged boulders of mountainous landscapes, the ‘Crackle’ rug presents
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o amount of scrolling online can replace the pleasure of experiencing great design in real life. Recently in Paris, Pierre Frey transformed the Hôtel de Guise, a
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