DE S IGN CENTRE


THINKING DIFFERENTLY


Far from being something to be apprehensive about, AI is proving to be a valuable tool for designers, whether it’s used for streamlining admin, assisting with procurement or developing visual ideas. Emma Love finds out how it’s being rolled out, and dives into the future of design


A James Bond-inspired cinema that Littlemore’s Sameena Singh designed for a client using generative AI program Midjourney. With the right prompts, are advanced tools such as this a way to streamline the creative process, or does algorithm-driven design lead to an ‘echo chamber’ of limited inspiration?


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