DE S IGN CENTRE
is particularly important when working with historic or characterful buildings, where the designer’s role is not to impose a look but to understand what the architecture can bear. “Every house has its own language, rhythm, proportions and how the light moves through it,” she says. “My job is to read and interpret that carefully and combine it with my clients’ very personal wishes.” The quirks, she adds, are often what guide a project towards what will feel natural rather than forced.” Interior designer Linda Boronkay, who designed
the Pierre Frey Salon for WOW!house in 2022, works across hospitality and residential interiors. She frames professional expertise as the ability to anticipate what might go wrong before it becomes expensive. “You learn to look out for potential pitfalls and mistakes,” she says. Hiring an interior designer, she argues, can save money in the long term because you are not “going to pay twice for something that doesn’t fit through the door”. With experience, Boronkay says, a designer
begins a project already alert to its potential issues. “You will start a project, and you already know what the risks are,” she says. “You’re already looking out for them and you mitigate for them.” Once a scheme moves into reality, the practical
value of an experienced designer becomes still more visible. Designers manage the realities that clients often underestimate: contractors, suppliers, budgets, timelines, regulations, quality control and relationships. Bell describes this as being “guided
through the process with the confidence and support of your chosen interior designer”. A designer can advise “on regulations, suppliers, builders and much more”, filling gaps that can be time-consuming and costly to get wrong. It is here, in the million and one micro-decisions of a project, that professional stamina becomes as important as taste. Hughes makes a similar point about the designer
as interpreter, scheduler and coordinator. Clients, he says, appreciate someone who can “listen,
“A TRAINED DESIGNER MUST CHOREOGRAPH THE
COMPLETE PROCESS CALMLY WHILE SUPPORTING AND ADVOCATING FOR THE CLIENT ALONG THE WAY”
interpret, plan and schedule a scheme,” and know how to brief contractors, cabinetmakers, plumbers, upholsterers and lighting specialists. In the client’s eyes, he adds, “a trained designer is always the de facto project manager” and must “choreograph the complete process calmly while supporting and advocating for the client along the way.” Then there is the accumulated knowledge of having done it many times before. Graham says
designers are especially crucial at the beginning, particularly at the layout stage, because they understand how a client wants to live. Having put in countless houses over a 20-year career, she says, creates knowledge that is incredibly valuable. It can avoid costly mistakes because “you’ve seen it before, and you’ve done it before.” That knowledge also extends to materials and
makers. For von Stockhausen, whose work often sits in dialogue with existing buildings, a professional knows what will endure, what will settle into a room, and which craftsmen can execute it. “I rely enormously on our specialist makers,” she says. “It’s essential to the depth of our projects.” Longevity is key: “It’s imperative to understand how materials respond to daily family life over 10 or 20 years”. Finally, there is judgement. Confidence in a
designer is not about imposing a will, but guiding clients beyond what they could have imagined. “It’s all about trust,” says Graham. “We want them to feel like we’ve given them the tools to take the next stage for themselves.” That
is the real achievement of professional
design: the application of experience to a thousand invisible decisions. After years of walking into these homes to find their story, I’ve learned that the best ones aren't just about how they look, but the logic beneath the surface. When a professional has done their job well, my task as a writer becomes easy. I’m not just describing a pretty room; I’m documenting a house that knows exactly what it’s supposed to be.
ABOVE, LEFT TO RIGHT: The inviting bar area at Beihouse, Linda Boronkayʼs recent membersʼ club in Beirut, a project that incorporated local artisan skills wherever possible; a refined Mayfair pied-à-terre by Salvesen Graham that went through some drastic layout changes to bring it up to date. The subtly textured sitting room features grasscloth wallcovering by Phillip Jeffries and a Vaughan ‛Lotus Leafʼ table lamp
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