DE S IGN CENTRE
BRICKS, MORTAR & BEYOND
In a digitally led world, design brands still place a high value on bricks and mortar: physical spaces can tell a story, build trust and drive commercial success
a defining step, an ambitious move,” remembers Felicity Mould, the company’s director of people, culture & communications. “It allowed us to present our collections in a more considered, aspirational environment and played a key role in elevating our brands, paving the way for further showrooms and a stronger physical footprint for the Romo Group.” With a six-brand portfolio, Romo’s journey from a single showroom to an expansive first-floor flagship mirrors the growth of the Design Centre itself. Now, with a collective of more than 135 luxury showrooms and boutique ateliers, it is a potent hub, all at one address. Several showrooms have recently upgraded
T
or relocated to larger premises, demonstrating their commitment to the Design Centre’s future. Zimmer + Rohde redesigned its space to feature more meeting areas for clients, while Holland & Sherry has moved to a larger, smarter space filled with fabrics, carpets and embroideries that demand to be seen and touched. Reflecting the brand’s tailoring heritage, they are made from the same merino wool, cashmere and silk yarns used in Savile Row suits. The Design Centre’s status as a premier design
hub is highlighted by the lasting presence of successful showrooms including Topfloor by Esti, David Seyfried Ltd, Poliform and Wool Classics, among others. “The Design Centre has transformed dramatically over the years. It now spans multiple floors, includes Design Centre East, and features the new atrium [Design Avenue], making it a far more expansive and dynamic destination,” says Felicity Mould. “It has also become a vibrant community, with a diverse mix of brands and a busy calendar of events and exhibitions. The team, particularly over the past decade, have done an exceptional job of positioning it as a leading global destination for design professionals.”
wenty years ago, the Design Centre
welcomed a new tenant: British family- run firm Romo. “Opening our first showroom at the Design Centre was
CLOCKWISE FROM TOP: A panel discussion in the Romo showroom – the brand is celebrating 20 years at the Design Centre; the recently refurbished Gladee Lighting showroom, with an ‘Aerisʼ sculptural lighting installation by Jiří Krišica; Holland & Sherry has upgraded to a larger space with much more to see, including rugs by Elizabeth Eakins
- 5 4 -
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
