search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Electronics


setting, to a medical device that complies with all the requirements of European standards. At the same time, it’s very dangerous to develop something that the customer is not looking for or doesn’t need. Clearly, we had to consolidate the technology, make it reproducible and very controlled, develop the device, and put together all the critical pieces necessary to make the electrodes and keep them – electrically and biologically – stable. But we also had to focus on what’s important for the user. There is a gap between the basic research I was doing in academia, which can seem a bit like science fiction, and current medical needs. So, we simplified some aspects of our technology. Our first product, the Cortical Strip, just improves an electrode that already exists in terms of shape. It’s simple, but we decided to give the users – the surgeons – something they know, an electrode, and improve the conformability, which is what they wanted to have improved, while leaving the rest very similar to what they already had. Potentially, we could have made a completely new geometry or made a huge number of extremely small electrodes, which would be fascinating, but it’s too early for that to be adopted, because surgeons are trained to do the procedure with a particular number of electrodes.


For intraoperative neuromonitoring, we provide the same number of electrodes, in the same geometry and improve the one aspect that users were hoping could be improved. In the future, we know we can do a whole variety of fancy and strange geometries, but that’s an evolution – you have to bring the relevant innovation to the hands of the user for the needs of the patient first. Other companies have come to the market with innovations but remain in a niche because, in the end, you need to have a good reason to drill a hole in somebody’s head. If you want to play a game on your PC, you might prefer a better joystick before a hole in your skull.


When you’re in academia, it’s important that you stay in front of innovation. You work to push the line forward. I support all the people that are developing great science in Europe at the moment. But when you’re in


Medical Device Developments / www.nsmedicaldevices.com 79


business, what’s important is that you develop products that are relevant for the user, so one has to find the actual needs of the user they are serving. Science looks for what will happen in the next ten years and beyond, business has to focus on the next five, or maybe less.


Take out the risk Manfred Franke: If you look at neuromodulation technology as a subset of medical devices, whether it’s being used to provide sensory input through an artificial hand, stimulate neuromuscular junctions with a pacemaker, or change how cells process signals to block pain, it always requires a highly invasive procedure. A surgeon has to open up a patient in


Opening page: The Cortical Strip, developed by WISE, is a highly-conformable intraoperative neuromonitoring electrode for brain tumour and epilepsy surgeries.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133