Events


Go live –


look like in November. The sales and editorial teams planned their year around it, as did the majority of the medical device manufacturers and researchers I spent my days interviewing. Lest I were ever to forget, I could check the sign-off on pretty much any email correspondence in my inbox: ‘Will we see you at MEDICA this year?’


W


Until the pandemic, nothing had changed. For companies across the medical device sector, the year revolved around physical events. There was Arab Health in Dubai in January, MedtecLIVE in the Spring in Nuremberg, MEDICA in Düsseldorf in November and, depending on your company’s specialist area, possibly a trip to the US or Latin America too. At these gatherings, the industry put their heads


Medical Device Developments / www.nsmedicaldevices.com


hen I was the editor of Medical Device Developments almost a decade ago, there was no question what my calendar would


with a digital twist


Before the pandemic, the medical device industry’s calendar revolved around physical events, where companies exchanged ideas, discussed trends and built relationships. Former Medical Device Developments editor Elly Earls finds out how manufacturers and events organisers have fared with virtual replacements, and what we can expect from post-pandemic gatherings.


together to come up with new innovations, discussed the challenges presented by new regulations and – let’s be honest, this was always the best bit – left their product samples in their hotels and hit the town to get to know their new partners properly over a few glasses of the local tipple.


“These events are pretty hectic,” laughs Jeremy Carrasco, sales director at France-based medical device company Kinetec. “After an early start at the exhibition venue, we go back to the room for literally 20 minutes to change and then it’s time for the second part of the day – the evening gatherings. We probably end up talking about business for 30% of the time and the rest is getting to know the person. This is really important for us as a lot of our customers are long- time partners. We know them very well personally and, whether it’s a pandemic or a local economic crisis, we try to help them through the storms.”


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