Wellness experience The Fairmont Mayakoba in Mexico features a
honey body wrap inspired by a traditional Mayan blessing, while the Fairmont Spa at Pacific Rim in Vancouver offers signature body experiences that align with nature’s elements: earth, air, fire and water. Additionally, Fairmont Orchid provides a luxurious cacao wrap treatment following a visit to a local cacao farm in Hawaii, the only place in the US where cacao is cultivated.
Above: The spa setting now needs to be for body and mind.
Below: Hyatt collaborated with Headspace to create a mindfulness experiences for hotel guests.
feeling better rested, more nourished and in a happier state of mind than when they arrived,” Darby says. “By investing in holistic wellness experiences that help our guests feel good throughout their customer journeys, we are contributing to strong revenue growth through return bookings, word-of-mouth referrals and positive social media presence.”
An opportunity to reset
A holistic approach to wellness is naturally suited to the hotel environment. What might often mean a solo experience for some can be turned into a retreat for relaxation and chance to reset physical and mental well-being. “As hoteliers, we continually examine how we
can further enhance the guest experience, and certainly rejuvenation and restoring a healthy mindset play into that,” Darby says. “Fairmont takes advantage of its spectacular locations amid the grandness of nature to create immersive, contemplative and restorative guest experiences.”
Technology’s role in a good night’s sleep Holistic experiences in wellness are increasingly enhanced by technology, aiming to improve mental clarity and relaxation. The US wellness market, valued at $480bn, is experiencing a growth rate of 10% year-over-year, according to McKinsey’s 2024 ‘Future of Wellness’ report. The report highlights sleep as a significant area of focus, with 82% of US consumers identifying wellness as a top priority, and ranking sleep as the second-highest unmet need in health and wellness. To address this demand, Hilton and the mental health app Calm partnered to seamlessly integrate Calm’s sleep content into the Hilton hotels’ proprietary Connected Room Experience technology. This technology grants guests access to sleep stories, guided meditations, calming soundscapes and mindfulness exercises for those experiencing disrupted sleep or stress without leaving their rooms. Amanda Al-Masri, Hilton’s VP of wellness, stated:
“At Hilton, we believe every stay should offer an opportunity to feel better – mind and body – while you’re with us and beyond. Our partnership with Calm is an exciting step in redefining travel by providing guests with accessible tools to relax, reset and feel invigorated throughout their stay.” This technology is available across 2,400 hotels globally, cultivating a more personalisable guest experience. Similarly, Hyatt collaborated with mental
health platform Headspace to create mindfulness experiences, guided meditations and sleep content. Last year, they launched ‘Headspace’s Science Behind Sleep’, a video series offering scientifically backed sleep advice for travellers, from pre-travel sleep tips to combating jetlag. This collaboration was initiated in response to a Material+ survey that revealed that 75% of consumers prioritise sleep quality while travelling. “Travelling, whether for business or pleasure,
brings with it a range of emotions, including excitement, anxiety and stress, all [of] which can affect our sleep quality,” said TJ Abrams, VP of global well-being at Hyatt. “To ensure guests and members are feeling their best, no matter where they lay their heads, the video series is designed to help our guests, members, customers and colleagues on their well-being journeys.”
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