Contents
Events 24 Exploring the future of hospitality technology The International Hotel Technology Forum (IHTF) Middle East & North Africa, hosted by Arena International, kicked off in 2025 with a series of dynamic sessions that explored the intersection of technology and hospitality. Hotel Management International highlights the key events and themes that got the audience buzzing.
Spa & wellness 27 Thermal energy
In this issue 13 6 News in numbers
EHMA 8 Taking notes
The European hospitality industry is undergoing a significant transformation as we progress further into 2025. The trends shaping this year are not merely responses to current challenges but also proactive strategies that reflect the European Hotel Managers Association’s (EHMA) dedication to delivering luxury service excellence and fostering innovation, while remaining true to its historic vision.
HOSPA 10 Five years on Jane Pendlebury, CEO of HOSPA, looks at how hospitality has changed since the start of the Covid-19 pandemic.
AI & tech 13 Putting the AI in sustainable travel With the travel and tourism sector only just getting back to pre-pandemic levels, the latest hype cycle of AI threatens to overhaul operations once more. But it also offers an unparalleled opportunity: access, better management of resources and the potential to quell kickback against the sector. Dan Cave speaks to Professor Iis
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Business management & development 16 Trends to welcome in the new year
The hospitality industry is undergoing a profound transformation, driven by evolving guest expectations and technological innovation, says Tony Marshall, VP managing director, Asia- Pacific, Agilysys.
19 Expanding ambition Melia Hotels International
Operations 20 Hotels, highways and horizons Wyndham Hotels & Resorts is making moves in the luxury, wellness and midscale markets across EMEA. Dimitris Manikis, president of Wyndham Hotels & Resorts for EMEA, discusses the brand’s partnership with Kamah Hotels & Resorts, the introduction of the Trademark Collection in the UAE, and expansions into emerging destinations like Greece and India.
Tussyadiah, dean of Surrey Business School and lead coauthor on the World Economic Forum’s Travel & Tourism Development Index, to find out more about AI, travel and what sustainable development looks like today.
Luxury hotel brands are doubling down on thermal wellness as demand for immersive spa experiences continues to grow. Accor, Marriott and IHG are leading the charge, transforming traditional hotel spas into state-of-the- art wellness retreats that blend history, innovation and indulgence, as Alex Summers reports.
31 Revolutionising wellness Kemitron
Food & beverage 32 What’s next for the world’s best female chef?
She may have a dozen Michelin stars to her name, but famed French chef Anne-Sophie Pic shows no sign of slowing down, as she tells Ellys Woodhouse.
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