Operations Operations Hotels, highways and horizons
Wyndham Hotels & Resorts is making moves in the luxury, wellness and midscale markets across EMEA. Dimitris Manikis, president of Wyndham Hotels & Resorts for EMEA, discusses the
brand’s partnership with Kamah Hotels & Resorts, the introduction of the Trademark Collection in the UAE, and expansions into emerging destinations like Greece and India.
The recent partnership with Kamah Hotels & Resorts represents a significant $70m investment in luxury and wellness-focused properties. What makes this collaboration particularly strategic for Wyndham and how does it align with your growth plans in EMEA? Dimitris Manikis: The $70m partnership with Kamah Hotels & Resorts is a strategic step in Wyndham’s growth strategy for EMEA, focusing on the expanding luxury and wellness travel market. This collaboration allows us to enhance our presence in high-demand regions by delivering premium experiences that resonate with the evolving preferences of modern travellers. Kamah’s expertise in wellness, combined with Wyndham’s global scale, strengthens our ability to offer exceptional guest experiences while strategically growing our portfolio across key destinations.
This partnership reflects our commitment to meeting market demand and driving sustainable growth through innovative and customer-centric offerings.
The introduction of the Trademark Collection by Wyndham in the UAE is a milestone. How do you foresee this brand evolving in the region and what further expansions are on the horizon? The introduction of the Trademark Collection by Wyndham to the UAE is indeed a significant milestone for us. This move reflects our commitment to bringing diverse and flexible offerings to the region’s hospitality landscape while addressing the growing demand for distinctive and memorable experiences. The Trademark Collection by Wyndham is designed to celebrate the unique character of each property, providing owners the freedom to maintain individuality while benefiting from
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Hotel Management International /
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