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Hotel Management International Spring 2025
Editorial Editor Alex Summers
Sub-editor Edward Mason Production manager Dave Stanford Group art director Henrik Williams Designer Martin Faulkner
Commercial Client services executive Ruchita Marwaha
Publication manager David Chai
david.chai@
btmi.com
Hotel Management International (USPS 6243) is published quarterly by Business Trade Media International, a division of GlobalData, and is an offi cial publication of the European Hotel Managers Association.
Registered in England No 06212740. ISSN 2041-2452 © 2025
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise, without prior permission of the publisher and copyright owner. While every effort has been made to ensure the accuracy of the information in this publication, the publisher accepts no responsibility for errors or omissions. The products and services advertised are those of individual authors and are not necessarily endorsed by or connected with the publisher. The opinions expressed in the articles within this publication are those of individual authors and not necessarily those of the publisher.
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t feels like every opening comment in Hotel Management International is about change. Sometimes, we wonder if it can really be possible, this rapid pace of evolution within the industry. Yet, every time we compile the latest issue, the sector seems to have taken big leaps forward. While this may be easily explainable in the realms of AI and technology (see page 13 for AI taking over T&T planning), it is still a marvel to see other trends set an equal pace for change.
Change of pace I
One of the most striking shifts in hospitality is the growing demand for personalisation. As Tony Marshall, VP managing director, Asia-Pacific at Agilysys, highlights, the APAC travel and tourism industry is on an upward trajectory, with an annual growth rate of 4.28% projected through 2029. However, the real opportunity lies in delivering tailored guest experiences, with 68% of travellers willing to spend more when offered personalised services. Yet, 56% of industry executives feel they lack the necessary technology to meet these expectations. This disconnect presents both a challenge and an opportunity for hotel operators, as they seek to bridge the gap through innovative solutions. Find out the full details on page 16. Meanwhile, Wyndham Hotels & Resorts is making bold moves in the luxury, wellness and midscale markets across EMEA, as discussed in our Q&A on page 20. As Dimitris Manikis, president for the region, explains, the brand’s $70m partnership with Kamah Hotels & Resorts is a strategic play to enhance its presence in high-demand destinations. By integrating Kamah’s wellness expertise with Wyndham’s global reach, the company is doubling down on the expanding market for premium, well-being-focused travel experiences. Luxury hospitality brands are also increasingly prioritising wellness, with a particular focus on thermal experiences. Accor, Marriott and IHG are redefining hotel spas as immersive wellness retreats, blending historical traditions with contemporary indulgence.
The hospitality industry is not just evolving, it is being redefined – just ask chef Anne-Sophie Pic, the subject of our cover story on page 32. The chef with a dozen Michelin stars embodies the theme running through all our stories – a relentless pursuit of excellence. Where will it take us next, we ask ourselves.
Alex Summers, editor
On the cover: Four Seasons Hotel London at Tower Bridge
UK £109 EU €170 US $222 RoW $227 UK £173 EU €268 US $353 RoW $361
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