Events
hospitality technology Exploring the future of
The International Hotel Technology Forum (IHTF) Middle East & North Africa, hosted by Arena International, kicked off in 2025 with a series of dynamic sessions that explored the intersection of technology and hospitality. Hotel Management International highlights the key events and themes that got the audience buzzing.
ringing together industry leaders, hotel experts and cutting-edge technology providers, IHTF MENA delved into the latest trends, challenges and opportunities shaping the future of the hotel industry.
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Key themes from the conference Throughout the two-day event, the central themes included the role of personalisation, the integration of AI in hospitality, and the delicate balance between technology and human interaction. Experts emphasised that while AI and automation are driving major advancements, the human touch remains essential. Panellists discussed how tech should augment, not replace, human service in hotels and restaurants. One critical area of focus was cybersecurity – with the increasing number of digital touchpoints in hotels, protecting guest data and safeguarding against breaches
was top of mind. This led to a fascinating exchange on how hotels can stay ahead of the curve while ensuring robust security practices. The event also highlighted the growing influence of Gen Z and Gen Alpha on tech buying decisions, with younger generations showing a strong preference for highly integrated, seamless digital experiences. As these generations’ expectations evolve, so too must the technology solutions hotels offer.
Hot sessions and thought- provoking discussions
Several standout sessions sparked significant engagement and debate. The panel ‘Let the Site be the Hero’ addressed how hotel heritage sites can play a role in increasing tourism by blending rich history with modern luxury. Speakers like Turab Saleem from Knight Frank MENA and Hakan Ozkasikci of Kerzner International presented compelling arguments for the
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Hotel Management International /
www.hmi-online.com
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