Business management & development
Trends to welcome in the new year
The hospitality industry is undergoing a profound transformation, driven by evolving guest expectations and technological innovation, says Tony Marshall, VP managing director, Asia-Pacifi c, Agilysys.
he hospitality landscape is at a fascinating turning point. While the APAC travel and tourism industry is projected to grow at 4.28% annually through 2029, the real story isn’t just about more guests – it’s about how they’re fundamentally changing the way hotels operate. Agilysys’ APAC Hospitality Impact Study revealed a striking insight: 68% of guests would spend more when offered personalised experiences, yet 56% of hospitality executives feel they lack the technology to fully capitalise on these opportunities. As 2025 gets into full swing, this gap between guest expectations and hotel capabilities presents both a challenge and an opportunity. Hoteliers who successfully bridge this divide – moving beyond traditional metrics like RevPAR to embrace a more holistic, guest-centric approach – will find themselves at the forefront of an industry transformation.
T 16
To survive and stay relevant in this rapidly evolving landscape, here are five key trends that hoteliers must embrace to meet the changing expectations of modern guests.
The end of space-centric revenue models Traditional revenue metrics like RevPAR (Revenue Per Available Room) are no longer sufficient indicators of a hotel’s success. Today’s guests expect more than just a room – they seek comprehensive experiences that span your entire property. The Hospitality Impact Study shows that 68% of guests are willing to increase their spending when hotels offer effective experiential programmes, yet many properties still focus primarily on room revenue, ultimately capping their revenue opportunities once the property or space is at capacity.
Hotel Management International /
www.hmi-online.com
DC Studio/
Shutterstock.com
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