THE GOOD LIFE Luxury
James Morrell, managing director, Rothschild & Co UK Wealth Management
‘Great service isn’t a set menu. Our clients don’t have the same needs at the same time. Sometimes it’s about being thoughtful and sending them a book we think they’ll find interesting; other times it’s an introduction to someone else in our network, or perhaps arranging a loan at short notice. During the pandemic, we’ve embraced video calls and found they can make it easier to “see” clients more regularly and “meet” the wider family. We’ve also hosted numerous online client events, including private wine tastings with members of the same family dialling in from across the world. One time we did a live cook-along with Angela Hartnett, which involved delivering more than 1,000 portions of perishable food to clients’ homes. Occasionally, we partner with complementary brands where our network can provide clients with unique “money can’t buy” experiences or unparalleled access. For example, we held a joint-client Rothschild wine-tasting event with a world-leading Swiss watchmaker where one client was able to obtain a watch for which they’d been on a waiting list for more than five years. As a rule, we constantly ask three questions: “Would the client be impressed by this?” “Have I made this better for the client?” “Is that what ‘exceptional’ looks like?”’
Audemars Piguet customers can unwind at AP House on Bond Street
Daniel Compton, country general manager UK, Audemars Piguet
‘We recently opened AP House on Bond Street. The concept is about experience first – meaning entertainment and hospitality, rather than selling – and about building relationships. We employ people with backgrounds in hospitality. Yes, it’s important they know the product, but it’s about making people feel great. It’s about making people feel in our home with us, rather than in a showroom. So we have a great kitchen, a great bar and a great sound system – we even have a Steinway. Some of our clients are very high-level musicians and sometimes they do impromptu sessions. We cater for birthdays and anniversaries, or host private events for clients to come and watch football. And always we give them the best possible food and entertainment. It’s not just in our four walls. If our clients are welcoming friends or family to London for the first time, we can help organise spa treatments or visits to the Shard, or we can go to our clients’ houses and set up the same experience there. AP House isn’t visible from the street, so it’s extremely discreet – our clients know us and know there won’t be any leaks. And these things are unconditional. Obviously, they’re for existing clients, but there’s isn’t a sliding scale depending on how much you spend on a watch.’
James Morrell, Rothschild & Co
KALORY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100
