32 | Sector Focus: Kitchens


SUMMARY


■Investments in kitchen brands have enabled Donaldson to create a comprehensive offering


■MGM Kitchens and Optima have been rebranded


■Two Magnet at MGM Timber showrooms have been opened within the Clydebank and Wishaw branches


KITCHEN BUSINESSES


NEW INGREDIENTS IN DONALDSON


Donaldson Group has announced a partnership between its MGM Kitchens business and Magnet, and a market repositioning of its Optima Kitchens arm, which has just opened a new showroom in Stirling. Mike Jeffree asked Gerry Watson, chief executive officer of Donaldson Interiors, about these latest developments and the company’s plans in the kitchen market


Mike Jeffree: Donaldson has made significant moves in the kitchen market recently. Is it part of a strategy to become still more of a finished timber products business? Gerry Watson: The acquisitions of Kitchens International and Smith & Frater [in 2021 and 2020 respectively], created an exciting opportunity to diversify the Group’s product offering and establish an Interiors division within the Donaldson Group portfolio. Subsequent investment in each of the brands within the division throughout the past 12 months, including the rebranding of MGM Kitchens and Optima Kitchens, has allowed us to create a more comprehensive offering that caters to the whole house and home.


Above: Donaldson acquired Kitchens International in 2021 TTJ | March/April 2024 | www.ttjonline.com


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