26 | Sector Focus: Kitchens
HOMESTYLE MEDIA TOP TIMBER PICKS The big homestyle magazines certainly see a key place for timber in 2024 kitchen design trends
looking to invest in an authentic look which celebrates natural materials in abundance, moving away from the stark white design from previous years. Wood kitchens create a warm, inviting atmosphere, the natural grain and textures add depth and character to the home and provide the perfect backdrop for an abundance of natural textures, from quartz worktops to sandstone floors and more.” House Beautiful predicts the continued popularity of plywood. “It’s an affordable alternative to solid wood and perfect for achieving the Scandi minimalist style,” it says. “The grain of wood is still visible, creating an interesting visual effect at a low price point.”
It also tells readers to “get ahead of the curve and introduce ridged wooden cabinetry into their kitchen”. Predicted to boom in 2024, slatted and ribbed wood is a way to make the space feel “refined and chic”. It predicts increasing appreciation of wabi-sabi too, a style
approach celebrating the “imperfect beauty of organic materials”. “In 2024, expect to see kitchens that layer up coarse materials like stone, wood and brick,” says the magazine. Homebuilding also sees a timber kitchen upturn. “Wood kitchen ideas enjoyed a surge in popularity a couple
Above: Plywood remains popular, says House Beautiful
Bare wood cupboards are in for 2024, inspired by Scandi design according to Ideal Home. It quotes Al Bruce of makers Olive & Barr. “The wood kitchen trend has made a significant comeback
in recent years,” he says. “We have moved on from outdated and clunky wood kitchens to seamless elegant designs, which celebrate the beauty and versatility of wood. With a nod to the Nordic style, we have noticed a demand from homeowners
of years ago then got overtaken a bit by painted kitchens. Now they are back once more. Our desire for a stripped back look is seemingly insuppressible,” it says. It quotes Molly Chandler, designer at furniture maker Willis &
Stone.
“The colours and textures of nature are likely to continue to play a big role in kitchen design for 2024,” she says. “From oak islands and flooring to textured natural rattan furniture… a return to wood finishes brings a warmth to the kitchen, making it appear much more like a homely living space, rather than a room based purely on the function of food preparation.” ■
◄ major domestic appliances, and the facelift sector, but including ‘add on’ cabinetry/tops and in situ worktop/sink/integrated MDA replacement/augmentation, saw sales of £5.83bn. That was rise of 9% on 2021,” states JKMR.
In terms of 2022 market share, independents, which in JKMR’s definition, include ‘bricks and mortar studios’, Porcelanosa and John Lewis, accounted for the largest chunk of the market at 33.8%. Their share slipped, however, thought due in part to Wren “winning over more aspirational consumers”.
Above: Rustic look from Papilio TTJ | March/April 2024 |
www.ttjonline.com
Consumer multiples, including Wickes and Homebase, Magnet non-Trade, B&Q, Wren, and Ikea, gained share to 21.05%, and trade multiples, including Howdens, Magnet Trade and Benchmarx stayed on around 28% of the market. E-retail and direct contract saw their share dip slightly to 7.85% and 8.8% respectively.
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