30 | Sector Focus: Kitchens
SUMMARY
■The mid and upper range kitchens continue to show resilience
■Stoneham Kitchens’ key driver is the refurbishment market
■Bespoke storage solutions are very popular at the moment
■There is a rise in demand for 3D surfaces
BUILT TO LAST
Stoneham Kitchens (
stoneham-kitchens.co.uk) managing director Adrian Stoneham puts the company’s resilience down to design, quality materials and value – but also the fact its kitchens are built for long-term performance
The mid and upper sectors of the kitchen market we serve have been less influenced by the uncertainties of the past 12 months and they continue to show resilience to external influences. A new fitted kitchen represents a significant investment in a property with a life expectancy considerably beyond short term uncertainties.
Our customers are discerning and seek good value in their purchase. They recognise that the combination of finest quality componentry and materials and bespoke manufacture to differentiate their requirements may require a slight premium over mass market brands.
While we do manufacture kitchens for new builds, our key sales driver is refurbishment – customers renovating their homes. The renovation market is still very big, with homeowners looking to improve their property rather than spend money on selling and buying a bigger property. We have had to increase the cost of our kitchens due to the rising price of materials, components and so on. But these are not staggering increases, so haven’t influenced customers’ purchasing decisions. We also feel that our customers tend to understand the reason for price increases so wouldn’t generally raise concerns around this.
Top: A bold statement in black Above: Natural wood accessories are popular TTJ | March/April 2024 |
www.ttjonline.com
Our selection of materials is not influenced by market fluctuation. We seek long-term performance, value and design appeal from the materials incorporated in our furniture. In terms of styling, our designers frequently attend trade fairs and closely co-operate with supply partners on market trends. Our flexibility in manufacture enables us to test and incorporate new ideas rapidly into our furniture designs.
The designs we have been producing
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