CARE IN THE SUN: PROMOTING SUN SAFETY
As summer arrives, pharmacies across Northern Ireland are seeing a seasonal increase in demand for sun care products and advice on UV protection.
W
hile public awareness of sun safety has improved over recent years, significant gaps remain in how people
understand and apply protective measures - particularly in a country where sunny weather is often seen as a welcome novelty.
With increasing footfall during the warmer months, pharmacy teams are ideally positioned to offer frontline guidance, identify patients at risk of sun damage and reinforce the importance of daily skin protection.
Why Sun Protection Remains a Public Health Priority Despite often overcast skies, Northern Ireland is not immune to the effects of UV radiation. Even on cloudy days, harmful rays can penetrate the skin and contribute to sunburn, premature ageing and the development of skin cancers, including melanoma. According to Cancer Research UK, skin cancer remains one of the most common - and preventable - types of cancer in the UK. The risk is not limited to holidays abroad. Routine outdoor activities such as gardening, walking, or sports events can result in sun damage, especially when people underestimate UV intensity. This is particularly relevant for young children, older adults and individuals taking certain medications that increase sensitivity to sunlight.
The Pharmacy’s Role in Sun Safety Education Pharmacy teams have several opportunities to influence patient behaviour and improve outcomes during the summer months. This begins with promoting the ‘SunSmart’ approach recommended by the NHS and public health bodies: • Spend time in the shade between 11am and 3pm
• Wear protective clothing, including a wide- brimmed hat and UV-protective sunglasses
• Use a sunscreen with SPF 30 or higher and high UVA protection
• Reapply sunscreen every two hours and after swimming or sweating
Stocking a range of sunscreens that meet these criteria - and clearly signposting them in-store - makes it easier for patients to make appropriate choices. Pharmacy staff can also guide customers through product differences, helping them select the right formulation for their skin type, age group and planned activities.
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