Section 6 • Customer & Site Information


Chart 6.8 – Items Being Stored 5%


17% Other 10% 0.4% 68%


Business Inventory Parking RV Wine


Furniture and Boxes Source: Universal Storage Group


Other Important Site Data Tracking how a customer finds a facility is also important as it helps to measure the success of various marketing cam- paigns. Chart 6.10 represents 10 years of tracking this data by USG, and is broken down into five categories:


• Drive-by •


Yellow Pages


• Internet • Repeats, referrals, events • Other


Advertising in the Yellow Pages was once a viable option


for self-storage facilities. Chart 6.10 shows that in 2014, less than 1 percent of USG’s customers cited this source. Due to advances in technology, the Yellow Pages have clearly been replaced by the Internet as a marketing source.


Chart 6.9 – Why Customers Choose a Facility 1% 0.5%


10% 1% Location 29% 58%


Management/Features All of the above Price/Special Other Ads


Source: Universal Storage Group In 2007, few customers used the Internet to find a fa-


cility; however, that began to change in 2008. For the Given the increased importance of the


Internet and email as a marketing source to attract customers, it has also shifted the dynamics of self-storage managers. No longer can they be merely efficient at renting space in person or on the phone.


Chart 6.10 – 10-Year Traffic Source 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Drive-By


2005 2006 2007 2008 2009 2010 2011 2012 2013 Yellow Pages


Other 70 Self-Storage Almanac 2016 Internet Repeats, Referrals, Events 2014 Source: Universal Storage Group


Average Percentage


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