Section 9 • Utilizing Technology Monday - Friday – 9 a.m. to 5 p.m.
Saturday – 10 a.m. to 3 p.m. • Sunday – Closed Table 9.1 illustrates the total number of rental and payment
transactions made throughout the 2014 calendar year. The data also highlights a trend in the consumer transaction timetable that gives new meaning to the Open/Closed business model with 48 percent of new kiosk move-ins and 53 percent of kiosk payments happening when the store is closed.
Movements that are driving self-storage kiosk growth are
related to the widespread consumer support of self-service au- tomation in other industries. As a result, purchasing and trans- action procedures are being shaped to accommodate a faster moving and unconstrained self-storage consumer.
Kiosk Successes And Challenges Operators with kiosks that outperformed the mean reported that higher levels of incremental rentals were attributed to im- plementing a wide range of best practices and business processes that are highlight- ed in training from the kiosk provider. In fact, a number of case studies have found that the highest levels of kiosk successes are attributed to site employees who dem- onstrate a genuine interest in making the new business channel successful.
In short, the profit a business gets from
implementing a kiosk is precisely connect- ed to how well your staffers adopt new business processes. As illustrated in Table 9.2, when key personnel sup- port new business
processes, the lion’s share of properties consider Operators with kiosks that
outperformed the mean reported that higher levels of incremental
rentals were attributed to imple- menting a wide range of best
practices and business processes that are highlighted in training from the kiosk provider.
the kiosk a successful sales assistant and incremental revenue booster. With over 900 kiosks in service, 39,919 new rentals were converted by clients using kiosks in 2014.
Table 9.2 also highlights the average
number of new kiosk rentals monthly and the average annual sales return based on property performance. The onsite ki- osk also highlights bilingual touch-screen prompts and two-way video conferencing, giving customers day and night access to a live self-storage specialist when needing assistance.
106 Self-Storage Almanac 2016
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