CHARITY STORAGE
look for those items and engage with vacating tenants. The Charity Storage team will help you with this.
• Stage your unit to sell. Unlike a typical storage lien sale, there are no legal requirements around char- ity auctions. Stage the contents for the best visual appeal, take a lot of pictures and make sure to include several detailed shots.
self-storage industry’s top 100 facility owners and top 50 third-party man- agement companies by net rentable square feet. West Coast Self-Storage came in at
nineth place in the third-party manage- ment rankings, moving up one spot from the 2021 survey. The company currently manages 7.55 million square feet of rentable space and over 57,000 storage units across 102 facilities. Of those facilities, 31 are West Coast- branded. Facilities are located in Washington, Oregon, California, Nevada, and Idaho. The company plans for continued
growth in 2023, estimating that they’ll bring on board an additional 10 to 15 facilities, with a mix of company-owned and third-party managed properties. “Our goal is not to be the biggest
operator out there, but rather to be excellent in all we do for our stake- holders. If we grow as a byproduct of doing this, then we’re happy with that. With the number of stores we have now, it allows us to share our West Coast Self-Storage experience with more customers,” says Eisenbarth. “Serving our industry and giving back to the communities in which we serve,
38 Self-Storage NOW!
and by offering quality storage prod- ucts and offering the highest service in the industry will give us the opportu- nity to serve our stakeholders best.” Keep in mind: If you fail to plan, then you’re planning to fail.
Plan And Prepare For Success For operators who want to get started with Charity Storage, the team recom- mends the following best practices to kick off your program for success. This formula for success is proven and the reason why Charity Storage has raised more than $850,000 for worthy causes one auction at a time. • Dedicate the right size space. Start with a 10-by-10 unit, nothing too big, even one of your undesir- able, odd-sized units will work. A larger unit can take too long to fill and limit your bidder pool. A small unit can be sold more fre- quently and is often more man- ageable for buyers.
• Prep your team for success. Train your managers to promote the charity and direct customers to the unit. Look at typically donated items and train your managers to
About Charity Storage Charity Storage was conceived by Lance Watkins, who had first-hand experience with the storage industry and with the reality television show “Storage Wars.” The late Barry Hoeven, founder of Wesport Properties, co-founded Charity Storage, bringing many years of self-storage and philan- thropy experience to the endeavor. Today, Charity Storage is an indepen- dent 501(c)(3) national self-storage industry nonprofit that is supported by many self-storage owners, operators, management companies, industry associations, organizations, and ven- dors. Ninety percent of all funds raised are distributed to qualifying charitable organizations (60 percent to the charity chosen by the operator/facility, 20 percent to Kure It Cancer Research, and 10 percent to the Self Storage Association Foundation [SSAF] Scholarship Program). Charity Storage utilizes existing stor-
age facility operations to raise funds to support charities throughout the United States. Donated and abandoned items are placed into a vacant unit and the contents are auctioned off on site or online, via
StorageTreasures.com or other online auction platforms. Operators online with StorageTreasures. com can opt-in via their account dash- board today and start selling charity units immediately. To learn more about the program or sign up, contact Charity Storage today.
Mario Macaluso is a founding member of the SBOA Tenant Insurance program and president of Best Self Storage Insurance, LLC. He joined the Charity Storage board about three years ago and volunteers his time as the program manager.
FIRST QUARTER 2023
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