Exceptional Leaders Have Clarity
How To SORT Your Thoughts By Jill J. Johnson, MBA
significant happens: their financials show losses, revenues stall, clients leave, good employees take better jobs elsewhere. All executives and board of directors share a desire to resolve the situation when they are in the middle of a complicated or difficult situation. But exceptional leaders are unique. They demonstrate a
M
willingness to gain real clarity about what is going on inside and outside their organization. They want a depth of information to understand the truth about what is right and wrong with the strategies they are implementing. They want to identify the fac- tors impacting their ability to be successful. They take control by looking for ways to innovate their organizations to solve their problems, meet the evolving needs of their customers,
and
improve their market position. They take the time to SORT their thoughts to gain the clarity they need for success.
Skewed Viewpoint Most leaders believe they are already doing the right things.
They believe their products and services already meet valuable needs for their customers. What they don’t realize is their view
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ost leaders believe they make good decisions. They believe they already have clarity about their situation. Protecting the status quo is the norm. Then something
has been skewed by changes that have gone on around them. New competitors to the market may have significantly altered their historical market position, but they were so certain they were doing a good job they do not realize how much their market has changed. Exceptional leaders understand staying close to your market is
crucial to long-term success. Markets change over time. They want to understand how their market is changing and why. They deter- mine what they need to do to meet evolving market needs. They want to understand what they need to do to compete effectively with new competitors to retain or enhance their market position. They are constantly assessing customer expectations and whether their needs may be shifting beyond what they now offer. Their focus is on the future and moving forward with true success. They move on.
Overcoming Obstacles Sometimes leaders freeze when confronted with the need to take
real action. They are so paralyzed by the fear of making a mistake that they make no decision at all. They wait until the situation is dire and then react by putting out the inconsequential fires. By focusing on the wrong things, they ignore the main fire that rages all around them. Their inability to address the real issues before there is a complete crisis results in chaos. They blame others. Their people
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