SOCIAL MEDIA SAVVY HOW VIDEO MARKETING GETS YOU MORE BOOKINGS
Article by Phil Holloway Marketing Director
www.hollogram.com
In the bustling world of taxi businesses, the key to success lies not only in navigating the streets but also in understanding the diverse demographics of your customers and their unique journeys. From Millennials to Baby Boomers, each demographic brings its own set of preferences, needs and expectations when it comes to transportation. By comprehensively understanding these sectors and tailoring marketing efforts accordingly, taxi firms can effectively target their audience, build brand loyalty and ensure a steady stream of returning customers.
Mapping the demographic landscape The first step in crafting a successful marketing strategy is to identify and understand the different customer demographics. This involves considering factors such as age, gender, income level, lifestyle and transportation needs. For instance, Millennials and Gen Z people might prioritise convenience and affordability, while Baby Boomers may value reliability and comfort.
Crafting a multifaceted marketing mix Next, develop a multifaceted marketing approach to target your customers effectively. This should encom- pass traditional and digital marketing strategies to reach customers across different platforms and channels.
Digital engagement: leveraging social media In today’s digital age, social media platforms play a pivotal role in reaching and engaging with different demographic groups. For instance, TikTok may appeal more to younger audiences with its short-form video content, while Facebook remains popular among older people. By understanding these dynamics, taxi businesses can tailor their social media content and advertisements to resonate with specific age groups.
Traditional marketing: time-tested strategies While digital marketing is essential, traditional marketing strategies still hold significant relevance in reaching certain demographic groups. Posters, flyers, billboards and local radio adverts can effectively target
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local communities and older members of the public who may not be as active on digital platforms. These traditional methods serve as tangible reminders of the taxi firm’s presence and contribution to the community.
Personalisation and engagement Beyond just reaching customers, effective marketing for taxi companies involves personalisation and ongoing engagement. This can include offering tailored promotions and discounts based on customer preferences, sending targeted newsletters with relevant updates and news, and implementing loyalty programmes to incentivise repeat business.
Creating an unforgettable experience Ultimately, the goal of understanding the diverse preferences and requirements of customers and implementing targeted marketing strategies is to create an unforgettable experience for customers. By consistently delivering exceptional service, value and convenience, taxi businesses can foster strong brand loyalty and turn first-time passengers into lifelong customers.
The Hollogram team is working with taxi companies all around the UK and helping them to get more bookings, retain more drivers and recruit and expand their teams.
If you need any help with marketing for your taxi business, get in touch with Phil Holloway at Hollogram via email
phil@hollogram.com, call 01509 398 002 or see you at PHTM Expo.
MAY 2024 PHTM
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