point of sale...point of sale... ProCaB™ exCels in lanCashire
The ultimate hackney taxi, Ford ProCab™, continues to reign as a best- seller among the taxi trade. We caught up with Cab Direct customer, Stephen
Horvath, to hear how he’s getting on with his new taxi partner. Standing proud next to his ProCab™, which looks fantastic in white, he explains why it’s the taxi for him. Ford ProCab™ exceeds expectations with its spacious six-seat rear compartment and ample 1,180 litre boot - promising passengers with a plenteous supply of luggage and a comfortable journey. Stephen comments: “The ProCab™ has served me well. My customers absolutely love sitting in the spacious seating area with plenty of room for their luggage.” Working the ranks of Lytham St Anne’s in Lancashire, Stephen has the safety of his passengers’ front-of-mind. He said: “Being safe at work and placing all of my passengers in capable hands is my top priority.” Covering many safety elements, ProCab™ ensures a robust journey. The latest safety technology features include Hill Start Assist, Electronic Stability Control, Side Wind Stabilisation and Roll Stability Control. Receiving a five-star rating from Euro NCAP, you’ll be in safe hands with this taxi. Stephen adds: “The safety element of ProCab™ was the ultimate decision maker when it came to buying my new cab. It really ticked all the boxes.”
Driver and Passenger Comfort ProCab™ is technology driven with the modern-day driver in mind. With an even longer list of features following its refresh, including an 8” colour touchscreen, DAB radio and USB and AUX ports aplenty. The in-built satellite navigation system ensures a reliable route each time. Add illuminated, twin electric side-steps, which automatically deploy for easy passenger entry and exit, and the EasyTalk™ two-way intercom, which provides clear communication between driver and passenger, and everyone’s happy. The Lancashire cabbie regularly receives comments from his passengers on their ProCab™ experience. Stephen said: “I get positive
feedback from my customers all the time. They love the side-steps for easy access and the kids enjoy the comfy seats.” Powered by Ford’s 2.0 litre, 130 PS engine, all-new ProCab™ is now 13% more efficient than its predecessor, returning an impressive 44.8mpg on the combined cycle (manual). Opt for the automatic ProCab™, just like Stephen did, and you’ll benefit from Ford’s six-speed SelectShift gearbox, allowing you to switch between full and semi-automatic driving modes. Stephen said: “I decided to opt for automatic to enjoy the smooth and comfortable driving experience. It’s very easy to use.” Stephen praises Cab Direct’s service and even caught our eye as he regularly champions the brand on our Facebook page. He said: “The guys at Cab Direct are always very friendly and helpful. I actively engage on the Facebook page and recommend ProCab™ to other drivers as a top-quality taxi.” If you’re looking for a change in taxi, now is the time to upgrade! For a limited time only, we’re offering a minimum trade-in value of £2,000* against your new model ProCab™.
For more information call us on 0800 916 3058, email
info@cabdirect.com or see our adverts throughout the paper.
an insuranCe solution for taxi Base oPerators
TaxiPlug has been established by Nationwide Assist, who have been servicing the private hire industry for
many years; primarily the business has built relationships with key players within the market dealing with operators’ first notification of loss 24 hours per day. Speaking with Imran Dean of Nationwide Assist and TaxiPlug: “We understand the changing market that operators are facing; reduced drivers, decreasing revenues, new legislation coming into force as well as new tech aggregators all looking to capture market share which pushes the private hire operator model into a downward spiral. The reason why we have created TaxiPlug is to deliver a solution to our UK operators from the issues they are facing. “TaxiPlug is an insurance offering, a solution to the taxi base operator where they can introduce a product into their business which keeps drivers mobile in the event of a fault accident. TaxiPlug increases fleet utilisation, minimises drivers being off the road, minimises driver disruption, removes the possibility of loss of earnings and helps the taxi operator provide more ancillary services giving them a clear competitive edge. TaxiPlug is waiting to be launched and we have spoken with a number of taxi operators with further meetings with some of our existing partners.
MARCH 2019
Jim Siddique, Managing Director of Goldline Cars, is a London operator with a 550 driver fleet. Jim says: “Our business like all London operators has gone through various issues since Uber and TfL changes. I think this product is ideal for drivers; keeps them mobile, allows them to continually earn and helps them when they are really in need. Great product and we will be looking to introduce this in the coming months.” Jim Sharma, Managing Director of Wednesfield Cars, a 160-vehicle fleet based in Wolverhampton, West Midlands: “A game changer; we have over 80 fleet vehicles and when one is off the road our driver suffers along with our business. TaxiPlug gives us the ability to stop all of that and ensure we keep our drivers mobile so they can continue to earn whilst the vehicle is being repaired.” Zaff Iqbal, Managing Director of 24/7 Carz, a 650 vehicle fleet in Birmingham, West Midlands: “Uber has impacted our industry, products like TaxiPlug give us the ability to provide value services to our drivers when they need us. No need to rent a car, with TaxiPlug they get back on the road immediately.”
For more details on becoming a partner with TaxiPlug please contact Rahul at
Queries@taxiplug.co.uk, call 0800 4101 999 or see our advert on page 3.
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