...TECHNO TIMES
New York encompasses many of the key trends in MaaS. But let’s look at some of these in greater detail.
BIKE SHARING
Bike sharing has seen a particular boon since it was first established in Amsterdam in 1965. In 2005, there were 74 bike sharing systems in the world. Now, there are over 1,000 – in no small part due to an emphasis on environmental stewardship, urbanism, and a proliferation of easy to use the Internet of Things (IoT) enabled smart technology.
For bike sharing, China leads the way with almost three times more public-use bike programmes than its nearest compatriot, Italy.
According to Statistica, public-use bicycles have grown from 2.3 million in 2016 to 18.2 million in 2018 – with both Lyft and Uber adding bike sharing to their respective wheelhouses in moves considered
“natural extensions” according to Lyft’s CEO, John Zimmer.
China’s Didi Chuxing, the Chinese ride sharing megacorp founded by Cheng Wei, has bought bike sharing start-up Ofo in a similar move, which signals clear intent for a two-wheeled future.
CAR SHARING
Of course, it’s not just bikes: car sharing is expected to reach 36 million users by 2025, up from 7 million in 2015. This is good news for taxi companies.
Taxis were the flagship ridesharing system and should see a knock-on boom as people move towards more eco-friendly solutions. And this doesn't just mean ditching their own cars. Environmentalism is as important as flexibility in the future of mobility. Consumers want to be able to choose cleaner rides; for example, electric over diesel cars.
Taxi companies are waking up to this trend around the world by choosing to mobilise electric fleets. Téo Taxi, which covers all of greater Montreal with its service coverage, is often held up as a
MARCH 2019
Instead of having independent accounts on a ride-sharing app and a bicycle scheme, for example, users can tailor bundles for their individual needs to directly book journeys utilising several different modes of transport. Üstra then invoices users monthly with a combined mobility bill.
For €9.95 a month, users get car sharing membership at heavily discounted rates, access to taxis, and a Deutsche Bahn discount card for rail. It’s all part of the move towards influencing city dwellers to switch from cars to cleaner, open transportation.
URBAN MOBILITY GAMIFICATION
Finland has also made a mark, with MaaS Global’s app, Whim, which is pitched
as ‘the Netflix of
success case for electric taxi fleets.
MaaS’ effects on the roads could be astronomical too: a CleanFleet report notes that: “As car sharing attains critical mass, it’s estimated that one vehicle can take between seven to 11 vehicles out of a metro area.”
When we think about this in relation to cars the equation simply becomes one of optimisation over pluralisation. Privately owned cars are used for only a fraction of the day. For the most part, they’re just taking up premium rent space.
Given the expected jump in car sharing, roads around the world could be emptier, with streamlined traffic, a more efficient system, and less pollution.
MOBILITY BILLING
The German city of Hanover is considered an innovator in the mobility space. In February 2016, Üstra and the Greater Hanover Transport Association (GVH) launched the ‘first’ example of multimodal MaaS.
‘Mobility Shop’
combines registration, routing, booking, and invoicing for multiple transport modes into one integrated workflow.
The days of manually phoning for a taxi are long gone, in place of passenger and driver apps and intuitive real-time systems and updates.
The average consumer wants ease-of- use and efficiency, two of the core principles of MaaS. Smart cab company owners need to adopt digital fleet management technology to be a part of the eco-system, enlivening the market and keeping up with transport con- glomerates such as Uber and Lyft.
Technology is key to keeping ahead of trends that will disrupt the industry. MaaS and a global increased emphasis on mobility will affect companies around the world – and technologies will be crucial to success.
Article supplied by:
www.icabbi.com 33
transportation.’ Its major unique selling point is its use of gamification, allowing users to earn points by using public transport. These points can then be cashed in for prizes.
“MaaS needs to be more than a trip planner, better than owning a car and cheaper than the €300 monthly investment,” said Kaj Pyyhtiä, MaaS Global’s Chief Customer Experience Officer.
“It should know more about my needs than I do,” he added.
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