TAXI ALLIANCE UPDATE
deliver new features in quick succession, which is a problem we had with the old architecture.
The future of the taxi industry starts here
Fleets all over the UK & Ireland are signing up to the Ta Ta
future for the industry. On 31.03.22 the Taxi Alliance officially comes into effect. Join us. Stand up and fig for what is rightfully yours. Protect your business. Own your market. Be part of something big.
Taxi Alliance, standing together to ensure a prosperous ght
www ab.i.www.icabbww bb
bbi.com bi. b .com
announced it, albeit there were some areas that needed clar- ification, because as I said it is a very complex undertaking altogether. You can never really be sure of how people feel until they have to put their money where their mouth is, or in this case, their signature on the dotted line, but we’ve been delighted with the number of signed contracts we have received so far. We’re well, if not ahead, of the target on that and it is exciting, and also a bit of a relief if I’m honest, to see this response. They’re voting with their feet and we’re glad that the work we’ve put into creating this security and part- nership is being recognised. Every single fleet that signs up strengthens the power of the Alliance.
Q A
Is the Taxi Alliance just for existing iCabbi customers or can anyone join?
Any taxi fleet in the UK or Ireland that switches to the iCabbi platform will be offered the same terms as current customers. They can be a member of the
Alliance or they can be a customer. We’ve had lots of inquiries from fleets recently about this. Some want to switch because they can see that the iCabbi tech stack is one of the best on the market and that we have begun innovating and releasing new products once more. For others, they want to switch because of the Taxi Alliance itself, the sentiment behind it, and what it means for the future of the sector.
Q A
You mentioned new product releases there. What have you brought out?
The entire iCabbi platform is being revamped right now. We brought in new product leadership mid-last year and the impact is now very, very visible. People
are now seeing regular new releases. The cumulative impact will be a vastly improved product suite by the end of 2022.
We’ve finally - I know this took a long time, brought out our new Driver App on Android and IOS is coming soon. Fleets are crying out for more drivers and this app is very stylish and easy to use and the new dev framework means we can
MARCH 2022
Our VoicePlus+ has been a phenomenal success with customers. It brings me back to the early days of iCabbi where we saw this instant impact of our tech on customers’ businesses. It’s basically intelligent voice recognition that allows a passenger to provide a new pick up or destination with voice input. Before it was just a keypress for choosing 1-2-3 historic bookings, but now they can speak new destinations which means those calls are no longer being redirected into the call centers. We’re seeing overnight leaps in automation by about 20% which has the knock-on effect of dramatically reducing wage bills. So yeah customers love it and we are all buzzing about it.
Our passenger app is doing really well too. It looks brilliant which is important for consumers and it has a number of enhancements to improve useability recently. I love checking out the ratings on the stores and they’ve climbed recently and are consistently good which is definitely testament to that work. There’s a really talented team on the app and they’ve got lots in their pipeline.
We’re also investing in developing dispatch. iCabbi is hands down one of the most powerful dispatch engines out there. The complexity however is a bit of a double-edged sword in terms of what it means for future R&D, so the team is now streamlining the product to enhance scalability and - the bit fleets will love - working on new features around optimisa- tion and driver positioning. There is a real sense of momentum building in-house and customers have already seen some delivery but will see plenty more in the coming months.
Q A
What will make or break the Taxi Alliance?
Members participation. The bigger the Alliance is, the better the outcome for every individual company within it, and it’s not just about joining but really
embracing the Alliance and contributing to it. People actively engaged in making it a success is what will make it a success. The Taxi Alliance allows us to take control. Gone are the days when one local taxi firm competed against another. There are global competitors now and we all need to unite and work together in order to ensure the survival of this deep-rooted industry. I’m confident that the taxi industry has a bright future if we forge a path together - but everyone needs to play their part.
icabbi.com/taxi-alliance 13
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