TECHNOLOGY TIMES
with 3D CGI characters seamlessly blended into the video with the correct light and shade. This ability to revamp video content is especially beneficial for taxi services looking to engage audiences through visual storytelling without being limited by constraints.
budget
However, as exciting as all these innovations are, it’s important not to lose sight of what has always been at the heart of the taxi industry - courteous, personal service. The human touch is irreplaceable. Whether it’s helping an elderly passenger with their groceries or just asking someone how their day has been, these little acts of kindness can make a world of difference.
Now, let’s talk about the actual application. I wanted a playful advert with someone collecting aliens from a train station. With Mid-Journey, I could sidestep flying over a Hollywood VFX guru and professional make-up artists and still get the image I wanted. But it needed more refinement. In Photoshop, I could seamlessly add the missing elements. This process would have been impossible six months ago without an enormous budget and specialised skills. Now, your imagination is the limit.
However, AI is not a magic wand. It does require time and a bit of understanding. Your input is vital, and sometimes, what comes out is not what you expected. I felt like Dr Frankenstein creating strange monsters in the early late-night experiments! This was more the case with video output than images. If you ask for a picture of a man holding a phone from a bungee cord, you may not think to mention he shouldn’t have eight fingers! It’s silly things like that you learn quickly.
AI has also opened up incredible possibilities in the realm of video content. With AI, old videos can be up- cycled into new and exciting content. This is achieved through editing, enhancements, and even adding special effects not present in the original footage. Moreover, AI can create animations, apply different styles, and repurpose a single video in ways previously unimaginable without a Hollywood budget.
I was lucky enough to be invited to beta test software that removes people from videos and replaces them
PHTM JULY 2023
AI can facilitate efficiency and dazzle with stunning visuals, but it’s the human element that instils trust and loyalty in customers. It’s essential to strike a balance, using AI to enhance what we do without letting it overshadow the core values that underpin the taxi industry.
The taxi industry must stay updated on such developments to remain competitive. In the not-too- distant future, AI could even help tailor each ride to the passenger’s preferences, making it not just a journey but an experience. When a regular customer books a ride, AI could ensure that their favourite music plays as they enter the car or that the vehicle is already set to their desired temperature.
This level of personalisation could be a game-changer in enhancing customer loyalty. I hope this piece ignites your curiosity in AI; it’s a remarkable tool that needn’t be daunting! AI is an incredible shift of gear in so many ways until it becomes self-aware and eliminates us from the planet!
So until then, let us enjoy the ride.
Finally, I’d like to extend my heartfelt thanks to PHTM for inviting me to share my thoughts on this exciting integration of AI into content creation for the industry. Also, a big thank you to Take Me Group and David Hunter for being open to
innovation and
experimentation. I’m always thrilled to discuss the possibilities of AI, so feel free to connect if you share the same passion.
Together, let’s keep this industry moving forward. 11
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