TECHNOLOGY TIMES
HARNESSING AI: A NEW CHAPTER IN CONTENT CREATION AND ENGAGEMENT FOR THE TAXI TRADE
Article by Nate Denton Creative Director Dominate Media
nate@dominatemediagroup.co.uk
Innovation is vital in an industry as fast-paced and competitive as the taxi trade. Enter AI (Artificial Intelligence); a game-changer, transforming content creation and engagement. As someone who has been creating digital content and dabbling in different approaches, I was fascinated with AI.
The Take Me Group’s, forward-thinking CEO, David Hunter, allowed me the freedom to experiment with AI in content creation for their brand. This opportunity has been a breath of fresh air, as AI tools and applications have the potential to revolutionise the way in which the taxi industry connects with customers.
AI has carved out a significant niche in various sectors, and now it’s time the taxi industry also takes notice. Chat GPT has opened the door to AI in everyday life. But have you ever wondered about AI’s impact on content creation and social media engagement?
Embracing AI in media creation is crucial for connecting with younger audiences, which are inherently drawn to rich and dynamic content. As digital natives, this demographic has grown up in a world saturated with innovative technologies, and their expectations for engaging experiences are high.
Utilising AI allows for the creation of visually
captivating content such as animations, realistic 3D characters, and immersive virtual worlds, which resonates with the younger audience’s preferences. Moreover, by employing AI in content creation, companies can efficiently produce a variety of tailored content that reflects the interests and values of the younger generation.
However, it’s essential to strike a balance. While leveraging AI for creating eye-catching content, maintaining a personal touch and humanising the
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brand is vital. The younger generation values authenticity, and they want to feel a genuine connection with the brands they engage with. Incorporating behind-the-scenes glimpses, sharing stories, and engaging with the audience through comments and messages can help keep the human element alive.
Furthermore, establishing a connection with the younger audience through AI-enhanced content is an investment in the future customer base. As the older generation phases out, the sustainability and growth of businesses will increasingly rely on the younger demographic. Engaging them now through content that speaks their language is not only about immediate business; it’s about building brand loyalty and ensuring a seamless transition as they become the dominant consumer group. By staying ahead with AI- driven content while keeping it humanised, companies position themselves as progressive and in tune with the evolving needs of the market, which is paramount for long-term success.
Before getting stuck in, I would like to say if you think AI can’t help ‘you’ in everyday life, please, if you only try one thing after reading this then sign up for ChatGPT; it is a language model developed by OpenAI and is an example of an AI tool that serves as both a service and a gateway. It can be leveraged for content creation, customer service, and more. It is more like a real online personal assistant than an AI Tool. It helps me daily. It is truly one of the most revolutionary tools to hit the internet ever.
Back to content….an initial AI tool that has transformed my approach to content creation is Mid-Journey. You can create images from textual descriptions, allowing you to create anything your heart desires without copyright issues. Imagine being able to develop content that resonates with passengers, both young and old, without having to spend hours searching for the right images or footage.
Photoshop has now integrated AI to enable the easy addition and removal of objects; you can extend pictures infinitely. This was unthinkable a few years ago. Even video editing software can now remix music, edit scenes with AI or remove objects from video.
JULY 2023 PHTM
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