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THINKING OUTSIDE THE BOX


to both drivers and customers. Transparency will introduce confidence and the provision of choice will improve satisfac- tion and allows for healthy competition.


Some may think competition means lower fares and lost earnings. However what is the issue when a driver is heading back empty (lost earning) to offer more competitive rates to win a trip (earn more) while the customer receives a lower cost service.


On the flip side of the coin, at peak times when a customer must have a service (and there are many times that they can’t), why can’t the customer have a choice to ask for a priority service and jump the queue and therefore give drivers and operators the opportunity to earn more.


Competition will improve service, which in turn means more repeat business. Current business models are failing both drivers and customers plus the fact that the operators are also losing income!


What is the reason for sticking to such a practice apart from “what we are used to!”.


We have developed a 100% automated service that provides national coverage using local taxi firms and offers a totally transparent service to both customers and drivers.


It enables drivers within the legal framework to be able to select the fare (which will be in line with the local tariff) they are willing to provide the service for and leave it to the customer to choose which service among the offers received suits them best.


One of the main obstacles of bringing different local businesses to work together is the fact that it is difficult to make agreements between different firms.


SafeKab provides a solution to this problem. It allows different firms to work together without any formal or informal agreement between them. Since drivers in an area, irrespec- tive of which company they are attached to, can submit their offer for any requests in the area and the customer is the one who decides which offer to accept.


This eliminates any complaint of unfair practices (a common complaint) and encourages effective competition between service providers (drivers), while the customer will enjoy a greater choice. This process is extremely simple and lightning quick, allowing a customer to request a taxi and select the required driver within a few seconds.


SafeKab’s business model will eliminate many inherent issues, which taxi firms have to deal with on daily basis, drivers rejecting jobs, customer no shows, not to mention


JULY 2022 the overheads of managing the booking and dispatch.


The taxi and private hire industry is a major user of modern digital technology and it is well ahead of many. The experience gained over many years of developing systems for the taxi industry was a ready-made environment for applying this technology to improve the lives of many and give peace of mind to many parents and partners.


SAFEWALK


SafeKab was born out of these considerations and SafeWalk is a natural sibling. It is extremely difficult to persuade many to download an app especially if it is not of immediate interest. However, how many parents will ask their sons and daughters to make sure they have SafeWalk in their phone and use the free and effective service it offers.


Considering in any town or city there are a large number of young student populations which are virtually all technology dependent and not having transport, they are a major taxi users. It was blatantly obvious SafeKab and SafeWalk were first cousins and they were complementing each other.


SafeKab will enhance the drivers working and increase their earnings. It will also provide better service to the customers, reduce the operators overheads and increase their earnings. SafeKab will work alongside any dispatch system and requires no change to it.


With the help of SafeWalk, operators can link up with the community they service.


SafeWalk virtually has no


overheads and runs on the back of SafeKab. This will be a very valuable service to the community and great help to the local firms. It will also reduce your promotion cost since many will promote it for you!


SafeKab will allow you to communicate with your customers at will and inform them of any information you desire at no cost and virtually in a few seconds. This eliminates the slow costly and troublesome SMS text and email.


In short, it is no brainer!


Please join SafeKab and SafeWalk community, promote your business make our community stronger, and push back on Uberoids.


Article written by Mostafa Moghisi Director SafeKab www.safekab.co.uk 01509 232000


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