WHEN LOCAL MEANS LOCAL! OUT OF TOWN? NO PROBLEM
The app also links with a vast network of other private hire compa- nies in neighbouring districts and London, through Cordic’s Soft Merger Gateway. This enables Your Local Car customers to order a taxi out of the company’s own normal operating area. In turn, it allows the company’s drivers to get a return fare more easily, reducing dead mileage. The people who really benefit are the local customers, who can rely on Your Local Car to get them home – which was particularly important during the recent rail strikes on the commuter run to London!
BUSINESS IS TAKING OFF
With a blend of corporate and private accounts, the Your Local Car fleet of MPVs and cars is kept busy, carrying passengers across the area in comfort. Corporate clients particularly appreciate the pri- vacy and anonymity of the smart marquee cars and MPVs, discreetly branded and driven with pride by smart, helpful drivers.
Their clients range from top brass travelling to and from the many military bases and the Royal Military School at Sandhurst, to CEOs flying into the local TAG Farnborough Airport from around the globe, so confidentiality is key.
Under Peter’s management, the company had 40,000 passenger movements last year, created 35 jobs, and enjoyed a 22 per cent year on year growth.
A HANDS-ON APPROACH
In keeping with the company’s strapline, “Run by local people for local people” Your Local Car’s owner Peter White, is very much hands-on. From his desk in the company’s open plan office, he takes calls, sorts web and app bookings, and is constantly monitoring the cars via their cutting edge software system.
This ensures an appreciation by this company’s management of exactly how the business operates. It also helps the company serve its clients better, as Peter can spot any issues before they become a problem. This ensures that Your Local Car offers a consistent and reliable service on which customers can rely.
FOR ALL THE FAMILY
Your Local Car is proud to have a growing number of family accounts, set up by grown up children for their aging parents. It’s a great relief to families to know that their parents can give up driving but still access everything they enjoy. These family accounts ensure that seniors can access all their local amenities as they always have done - and still keep their pound local with Your Local Car.
IT’S A WRAP
Peter White clearly loves what he does, and he’s not afraid to show a sense of hu- mour in a highly com- petitive marketplace. The company re- cently ‘unveiled’ a brand new addition to their fleet. Followers on their various social media channels were fascinated by an ‘ad- vent calendar’ style set of images of rusty arches, battered yel- low paintwork and a geometric design that finally came to- gether to reveal – a battered looking New York taxi cab!
FRIENDLY DRIVERS, COMPANY CARS
Your Local Car owns (not leases) a discreetly branded fleet of cars which all their drivers can access, so there is no need for them to use their own vehicles. Peter has invested over £500k in the fleet over the past five years, including quality marque cars, people movers and minivans.
Peter and his business manager Mark are equally keen to invest in drivers from all backgrounds, whether a young parent supplement- ing their income or a working person looking for a new career di- rection. As Mark says:
“Quality starts with our drivers, who are hand-picked from the many hopefuls who apply. Our drivers are the face of Your Local Car, rep- resenting both the firm and the family who owns it. We help with ac- quiring their PHV licence, and offer flexible hours and shifts to help them achieve the work/life balance they desire.”
FEBRUARY 2020
In fact, the vehicle is actually one of the company’s retired people movers sport- ing a cleverly de- signed wrap and the company’s details on the rear window. The ‘rusty cab’ has been causing quite a stir in the area, and whilst not available for pri- vate hire journeys, it’s a great way for Peter to advertise the com- pany when he’s out and about.
Locally, of course.
YOUR LOCAL CAR
Address: Building Three, Riverside Way
Website: Telephone:
Year firm started No. of vehicles: Types of vehicle:
Camberley GU15 3YL
www.yourlocalcar.co.uk 01252 674646 1996 30
Saloons, MPVs, Minibus Exec, VIP
Licensing Authority: Surrey Heath BC Cost of:-
Operator licence Driverʼs licence: Vehicle licence: Standard fares Booking system: Phone system:
£215 (1 year) £250 (3 years) £265 (1 year)
Minimum fare £2.50 Cordic Ltd
Yestech Ltd 0800 524 4293
31
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