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THE BIGGEST MISTAKES TAXI FIRMS MAKE IN DIGITAL MARKETING


As a marketing firm that specialises in supporting


taxi firms, we often see companies making the same face critical mistakes in their digital marketing efforts. Understanding these pitfalls will help you achieve success.


A “DIGITAL FUTURE” IS ALREADY HERE


In a world without the Yellow Pages, and where people no longer remember phone numbers, your online presence determines if people find you. If someone searches taxi and you’re not ranking in the top three on Google, you’re missing out on thousands of bookings a week. Many firms today are more aware of this, however, they still make critical mistakes when trying to


improve their SEO (Search Optimisation) and online presence.


COMMON MISTAKES WE SEE 1. Deletion of social/Google profiles


You lose years of built-up ratings, reputation and SEO data, starting from scratch is far more damaging, it’s simply NEVER worth it.


2. Security and ownership Issues - Domain/website name ownership


This is your website address, in the digital world: your domain name IS your business so you need to be the one to buy and manage it. By all means, take advice or help but don’t let someone else buy your website address, it’s like giving your mate (or worse some random person claiming to be a company) the key to your business, your car, or the deeds to your house.


Lost control of social accounts


Not being the owner of your social accounts and having poor passwords can result in a total loss of control of your pages. Make the accounts yourself, again get help from a reputable agency if you need help. Never give anyone a higher level of permission to your page than your account. Always keep your passwords safe and secure, and remove any admins and managers you add to your accounts when you finish doing business.


74 Engine 3. Mismanagement of feedback


Ignoring, or worse, retaliating against negative feedback, really damages a firm’s reputation. However, hiding them is equally bad. It doesn’t make the problem go away, because for every comment you hide on a platform you can manage, you encourage comments to continue where you can’t.


Instead, we recommend open and constructive replies. Show your pas- sengers you know how to handle the problem, reach out for further con- tact and take the matter away from the public to attempt to find a reason- able solution.


4. Avoid shortcuts


This is the biggest problem we see, time and time again; firms taking shortcuts leads to lesser service quality and subsequently affects how people view your company. We’re not saying paying the most for a service is any guarantee of quality either, but instead of using the cheapest route, opt for the most value. Choose products and services that boost your business and provide a greater return on your investment.


5. Not building a taxi-focused marketing strategy


Invest in quality marketing services, with a company that knows your industry. So many marketing firms don’t understand taxi firms and the unique chall- enges that they face. Marketing strategies that work for Apple, Rolex and Bentley just won’t work for you, it’s like putting petrol in a diesel engine.


Avoiding the common mistakes mentioned and leaning on a strong marketing agency for support can significantly improve a taxi firm’s online presence and credibility, leading to unmatched growth.


If you need advice or support in how to avoid costly mistakes, social marketing or increasing your online presence call us on 0330 088 6006, reach out at taxisolutions.co.uk or see our advert on page 14.


DECEMBER 2023 PHTM


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