IN THE NEWS
GLASGOWTAXI FIRM IS SPONSORING JEREMY KYLE SHOWON STV
A controversial taxi firm boss has be- come
show, replacing the normal
national the new
sponsor of The Jere- my Kyle Show. According to the Daily Record, Steven Malcolm’s Glasgow Private Hire are now the Scottish backers of the daytime chat
sponsors. Plugs for the firm appear at the start and end of each hour-long ep- isode and during ad breaks. The show is on for an hour every morn- ing from Monday to
Friday and gets UK- wide viewing figures of between one and two million. Millionaire Malcolm, 54, owns and runs a string of other suc- cessful taxi com- panies across Scot- land. His empire includes Penny Cars,
WHITESIDES AND NPHTA ENABLE FRIENDS TO BE TOGETHER TO THE END
What do you do when your father-in- law dies and one of his longest standing friends says they cannot get from their
home in
Lytham to his funer- al
in Methley,
Yorkshire? You need a reliable service but you don’t know any- thing about com- panies that might help in Lytham. You contact
the
National Private Hire and Taxi Association to find out if they have a member there – that guaran- tees quality and reliability – and see just howwell it goes.
It worked very well. The friend thor- oughly enjoyed their chauffeur quality ride and was under no pressure at the funeral worrying about the journey back. The price was really good, and I was impressed with how father-in-law’s friend was
im-
pressed! She was even more pleased thatthe mystery company I arranged actually turned out to be her regular taxi compa- ny which she uses for all her local trips too! When I told her it was one of the
oldest companies in the UK, shewas even more impressed at her ability to choose well! So, thank youNPHTA and Whitesides – if anyone ever needs a licensed vehicle in the Lytham area you should know where to go! And
another benefit of being part of the National Association is that you never need to go any- where without a good taxi recom- mendation!
Ian Millership – CTS Traffic
Paisley Cab Co, Lanarkshire Private Hire and Edinburgh City Private Hire. Last month, Penny Cars – who have 330 taxis – also became the stadium spon- sors
for Airdrie
Football Club. The deal, which will run for five years, has seen the club’s ground renamed the Penny Cars stadium. Airdrie
chairman remember,
Bobby Watson said: “Steven Malcolmhas been a pleasure to deal with and we look forward to a long and fruitful partnership with Penny Cars at the Penny Cars Stadi- um.” In August last year, part of a fleet of Mercedes taxis at Penny Cars was burned out at their headquarters
in
Chapelhall, Lanark- shire, by arsonists. In November 2014, Malcolm was pho- tographed with crime boss Steven “Bonzo” Daniel, 38, and underworld fig- ure Mark Richards-
Stevie Malcolm
on, 31, at Glasgow Private Hire offices in Glasgow. Richardson was jailed for eight years earlier this year at the High Court in Glasgow for his role in an organised crime gang who flooded Scotland with guns
and
drugs. Daniel suffered seri- ous facial injuries in an attack in Port Dundas, Glasgow, in May last year. In January, the muti- lated crime boss was photographed leaving the offices of Penny Cars in Chapelhall. Malcolm has contin- ually denied having any significant asso-
ciation with Daniel or Richardson. The TV show, hosted by Kyle, is based around often violent on-stage confronta- tions
between
guests. In 2007, a Manchester District Judge called it human bear-baiting during a prosecu- tion where guests had been involved in a violent incident on the show. Later
Learndirect,
that year, the
government-backed sponsors of The Jeremy Kyle Show, cancelled
their
£500,000-a-year deal over concerns about its content. STV have confirmed Glasgow Private Hire were now spon- soring the show in Scotland but insist- ed it was only temporary. A spokeswoman added: “This is not something which is going to be long- term.
It’s a
short-term agree- ment pending the return of the main network sponsor.”
6
AUGUST 2018
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