EXECBORNE: FIVE STARS FOR QUALITY TRANSPORT INWATFORD FIVE S ARS FOR QUALITY TRANSPORT IN W TFORD
Two years ago an enterprising young couple opened a private hire firm in Watford. But Sham and Tina Naseem didn’t want to run just any ordinary company; they checked out the marketplace and saw that there were more than enough minicab firms that catered for day-to-day journeys and cov- ered the night time crowd.
Both Tina and Sham had a great deal of pre- vious experience in the realm of customer service, both in the retail sector and the legal profession. So the level of service they were striving for meant that they have hand- picked all their drivers with an extensive background in customer service.
Their research resulted in them opening Execborne, the only private hire company in Watford with an all-executive fleet. And the secret of their ongoing success and steady growth is that they offer a chauffeur experience to their passengers at the same, or cheaper, fares than the averageminicab firmin the area.
Their primary coverage is within a five-mile radius of Watford town centre. However, if you check out their very well developed and polished website, designed by Amix Media, you’ll see that they cover airport transfers, weddings with a flourish, and provide travel to further distances across the country for bespoke bookings.
The Execborne fleet comprises Mercedes saloons and estates, BMW 5 series, and Mer- cedes Viano six and eight-seater MPVs; all their vehicles are less than three years old. Three of these are owned by the company; the rest are owner/driven. Their drivers are smartly dressed at all times.
CAB TREASURE: BESPOKE SYSTEM MADE TO MEASURE
From the outset Tina and Sham decided upon installing the Cab Treasure cloud-based
booking and dispatch sys- tem. Because it can be developed into a tailor-made package, the system offers highly customisable versatili- ty to any size and type of transport provider.
Execborne has got a tick-list which includes Anytime from Anywhere Solution; PDAs in the vehicles;
iPhone and
Android driver apps; Auto Dispatch; Job Statistics and Advance
Invoicing/Re-
porting modules. Sham says that their Cab Treasure sys- tem is “straightforward, easy to use, and ideal for the Execborne business”.
It is credit to this couple, who have absolute- ly put their heart and soul into the business as well as their hard working executive driv- ing team, that this progressive transport company is developing at such breakneck speed.
As for their licensing authority, Tina immedi- ately heaps praise upon the licensing department at Watford: “We took a lot of time at the very beginning to get to know the licensing officers, and they’ve been very supportive. In fact they used one of our vehi- cles as a benchmark of quality standards, cleanliness etc., to which other private hire firms in the district should aspire.
“We also introduced ourselves to the local police so that they knew of our existence. We made sure we’re also GDPR compliant; we wanted to ensure that all facets of the business would be run correctly.”
That thoroughness of approach has gained Execborne a full five-star rating in the trans- portation category from the review site TrustPilot. Certainly their customer reviews reflectthis high standard:-
“Brilliant service used them for an airport drop off and collection. Punctual, polite, car was immaculate and the driver put me at ease due to my travel concerns.Would defi- nitely recommend them and use them again!”
“What a truly fantastic service from start to finish. Their professionalism, hospitality and all round service is second to none. I would recommend this company to anyone who wants a proper Rolls Royce service.”
“Ever since our first experience of using Execborne we have never looked at anyone
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else when we need to travel. Even locally. The service is outstanding and the drivers are always on time. Never been let down in two years and I know I never will be.”
You don’t very often find such consistently high reviews on a lot of private hire firms’ web listings, that’s for sure. Tina and Sham are particularly pleased with their achieve- ments so far, as they set out from the beginning to “make a positive contribution to the industry”.
That certainly has happened, and there’s no doubt Execborne will continue to be a mar- ket leader in executive travel at more than reasonable prices. Their motto says it all: “Travel Miles in Style”. Yes please!
EXECBORNE LTD Address:
Telephone: Website:
Year firm started No. of vehicles: Types of vehicle:
Unit D3a 477-479, Whippendell Road, Watford WD18 7PU
01923 510101
www.execborne.com 2016 15
PH: all executive - BMW Mercedes, Viano MPV
Licensing Authority: Watford Borough Council Cost of:-
Operator licence: Driver’s licence: Vehicle licence: Standard fares
£750 (5 years) £370 (3 years) £225 (1 year)
Fixed prices, cheaper than average PHV
Booking system: Cab Treasure Phone system:
VOIP AUGUST 2018
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