SOCIAL MEDIA SAVVY
HOW CAN VIDEO MARKETING GET YOU MORE BOOKINGS?
Article by Phil Holloway Marketing Director
www.hollogram.com
In today’s digital world, using videos is crucial for taxi companies to boost their brand presence. Everyone is on their mobile phone, 24/7… you see people everywhere you look around town, in the shops, in the pubs or cafes looking at their social media content… so YOUR taxi business needs to be talking to them!
As a marketing agency, we’ll explain why videos are important for showcasing your taxi business and how they can help you connect with your local customers. We are working with many taxi business owners to help them use video marketing on their social media channels to get them more bookings, why does it work so well?
1. Demonstrating operational excellence:
Videos are great for showing what your taxi company does best. By visually highlighting your fleet and how easy it is to book a ride, potential customers can see firsthand the reliability and professionalism of your service.
2. Engaging with the local community:
Videos provide a fantastic opportunity to showcase your taxi business in familiar neighbourhoods. By featuring local streets and landmarks, you can connect with people on a personal level. When customers recognise their own areas in your videos, they’ll feel a sense of connection and trust towards your brand.
3. Building emotional connections:
Seeing familiar places in your videos can create strong emotional bonds with your audience. When people feel proud of their community being represented, it strengthens their loyalty to your brand. This emotional connection goes beyond just using your service – it makes customers want to support your business.
54 4. Setting Yourself Apart:
Lastly, videos help you stand out in a competitive market. By telling stories that showcase your unique qualities and how you care about your customers, you differentiate yourself from other taxi companies. Whether it’s highlighting personalised experiences or community involvement, videos show what makes your brand special.
5. Your competitors are already doing it…
In summary, using videos is essential for taxi companies to connect with customers and stand out. By demonstrating your operational excellence, engaging with the local community, building emotional connections, and showcasing your unique qualities, you can strengthen your brand presence and attract more customers to your business.
The Hollogram team is working with taxi companies all around the UK and helping them to get more bookings, retain more drivers and recruit and expand their teams.
If you need any help with marketing for your taxi business, get in touch with Phil Holloway at Hollogram via email
phil@hollogram.com or call 01509 398 002 for a chat.
APRIL 2024 PHTM
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