WAT C H E S


TIME FOR ACTION


Channel your inner James Bond with the daredevil experiences included when you buy one of Panerai’s new limited editions


70 W MAR CH 20 19


hat links a two- day training programme with the Italian navy’s elite commando squad, a guided expedition in the


Arctic wilderness with a world- renowned explorer, and a trip to French Polynesia with a world- champion freediver? To most people, the answer


lies in their inaccessibility. Tese are not the types of things you’ll find in the brochures of even the world’s more luxurious


travel agencies; a better definition of “money can’t buy” experiences is hard to imagine. Except that, thanks to the


continued munificence of the Swiss watch industry – in particular, Panerai, which has always had a high daredevil quotient in its blood – they are now “money can buy” experiences. Specifically, £34,000-can-buy. Put your name down for one of three new limited-edition Submersible dive watches, released at January’s SIHH


watch fair in Geneva, and you will also be invited to take part in one of the aforementioned adventures (health and fitness permitting, of course). Each watch now comes with a side order of danger and excitement – a literal invitation to live out the marketing campaign of your dreams. Te three initiatives have


been announced as Panerai reorganises its range slightly; whereas previously the Submersible line existed within


WAT C H E S


ABOVE: Guillaume Néry and the Submersible Chrono named after him; £33,900


bus ine s s tr a v el ler .c om


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